Breakfast Cereals
Breakfast built from actual grains, not marketing: flakes, oats and brans with nothing refined out and no sugar coating.
Whole Food Earth Club
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Breakfast Cereals
Oats every way: organic porridge oats, jumbo oats and pinhead oatmeal – plus certified gluten-free porridge and jumbo oats for coeliac-safe mornings.
Beyond oats: buckwheat and quinoa flakes (both naturally gluten-free), and wheat bran for a fibre boost.
Build your own bowl: start with a flake base, add nuts, seeds and dried fruit from the rest of the store.
Wholegrain breakfasts release energy slowly – the difference between making it to lunch and raiding the biscuit tin at 10:30.
Breakfast Cereals FAQs
What's the healthiest breakfast cereal?
Plain wholegrain options with no added sugar – oats, bran and unsweetened flakes – release energy slowly and keep you fuller for longer than refined, sugar-coated cereals.
Are your cereals sugar-coated?
No – these are grains, flakes and brans with nothing refined out and no sugar coating. You control what goes in the bowl.
Which breakfast cereals are gluten free?
Buckwheat and quinoa flakes are naturally gluten free, as are our certified gluten-free porridge and jumbo oats.