How many Brits will try a vegan lifestyle in January 2023?

By: Agi Kaja2 min. læsning
Share

According to new statistics from YouGov, almost three-quarters of Britons (73%) say they eat meat. The number of meat eaters is higher in men. Eight in ten men in Britain (80%) describe themselves as meat eaters, compared to two-thirds of women (66%).

 

What is a flexitarian diet?

Among other diets practised in the UK, flexitarianism has recently gained the most popularity. A flexitarian diet is a mainly vegetarian diet with occasional meat or fish meals. 

Currently, flexitarians account for one in eight (12%) of the British public (8% of men and 15% of women), while 6% say they are strictly vegetarian.

Pescatarians account for 3% of the population, while 2% of Brits say they follow a vegan diet and lifestyle. 

 

Plant-based diets more popular among younger generations

Plant-based diets are more popular among younger generations. Only 53% of 18 to 24-year-old Britons describe themselves as meat eaters compared to 77% of those aged 45 and over.

One in nine of those aged 18 to 24 (11%) consider themselves vegetarian and do not eat any meat, including poultry, fish or shellfish. This number is more than double the share of those aged 55 and over who say they are vegetarians (4%).

 

How many Brits are vegan?

A vegan diet that has become more popular in recent years does not include dairy, eggs, fish mean or any other animal product. 

According to data from YouGov, only 2% of Brits describe their diet as 100% vegan. However, a further 3% say they will likely join the Veganuary campaign and take up a challenge to follow a strictly vegan diet and lifestyle throughout the month of January. 

The younger generation is more interested in doing so, with one in eight Britons aged 18 to 24 who aren’t vegans yet (12%) saying they’ll try a vegan lifestyle in January compared to just 1-4% of the older generations.

 

People should reduce meat consumption

Doctors and nutrition experts advise people to reduce eating meat for health reasons. Scientific and medical evidence confirms that consumption of red meat and all kinds of processed meats can lead to an increased risk of numerous diseases, including cancer, cardiovascular disease and type 2 diabetes.

In 2021 the Climate Change Committee and UK governments advised that people should reduce meat-eating also for environmental reasons. Animal farming and the meat industry are responsible for a third of all greenhouse gas emissions.

 

Share

Agi Kaja
Agi Kaja
Curating a blend of nourishing recipes, practical nutrition hacks, and intentional living tips. Agi focuses on the "why" behind the products we sell — helping customers build a life that feels as good as it looks. With deep roots in nutrition and a passion for food and health, she spends her days debunking myths, cooking whole foods and highlighting the best ways to fuel a healthy life, ensuring our community stays informed, inspired, and well-fed.

Leave a comment

All comments are moderated before being published

*særlig rabat gælder automatisk for produkter fra vores mærker: Whole Food Earth, RAWGORILLA, Wild Elephant, Serious Grains. Stock & Bite og Stock & Prep-produkter er ikke berettiget til rabat.


Gratis levering på ordrer over £35

Brug £35 eller mere (leveret til det britiske fastland) for gratis fragt. Club-ordrer kvalificerer ved £50, hvilket afspejler dine lavere engrospriser.

Tilfreds eller refunderet

Vi står bag vores produkter af høj kvalitet. 100 % risikofri garanti. 30 dages refusionspolitik uden diskussion.

Førsteklasses support

Vores engagement er at give Whole Food Earth®-kunder enestående, personlig kundeservice.

Sikre betalinger

Vi bruger krypteret SSL-sikkerhed for at sikre, at dine kreditkortoplysninger er 100 % beskyttede.



🇪🇺 Levering til DenmarkFragt 55 kr på ordrer under 375 kr; gratis levering på ordrer over 375 kr. Transit 3–5 hverdage.
🇪🇺 Europa og internationalEU-levering fra €7 (Gruppe A) eller €11 (Gruppe B), afhængigt af destination. Transit typisk 3–6 hverdage.

🇬🇧 UK

HandelsnavnWholefood Earth
Registreret navnWholefood Earth Ltd
Registreringsnr.09650943
Momsnr.GB 227645691
Registreret iEngland & Wales
Registreret adresse / Forretningsadresse59-63 Hopes Lane, Ramsgate CT12 6UW, Kent, United Kingdom

🇪🇺 Europe

HandelsnavnWholefood Earth
Registreret navnWholefood Earth Europe d.o.o.
Registreringsnr.9450327000
Momsnr.SI70465355
Registreret iSlovenia
Registreret adresseKamniska Ulica 4a, 2000, Maribor, Slovenia
ForretningsadresseZgornje Hoče 7, 2311 Hoče, Slovenia

Ofte stillede spørgsmål

Hvorfor skal jeg handle hos Whole Food Earth?
Hvad er fordelene ved Whole Food Earth® Club?
Hvorfor er der intet Club-medlemsgebyr?
Hvilke produkter sælger Whole Food Earth?
Hvordan bliver jeg medlem af Whole Food Earth® Club?
Hvad er Stock & Prep og Stock & Bite-sortimenterne?
Er Whole Food Earth-produkter økologiske?
Kan jeg købe wholefoods i bulk?
Er Whole Food Earth-priser billigere end supermarkedet?
Tilbyder I gratis levering?
Leverer I uden for Storbritannien?
Er jeres produkter egnet til veganske og vegetariske kostvaner?
Hvordan opbevarer jeg mine wholefoods, og hvor længe holder de?
Hvordan får jeg mine wholefoods til den bedst mulige pris?
Sælger I keto- og lavkulhydratprodukter?
Hvilke keto-morgenmadsmuligheder har I?
Hvilke betalingsmetoder kan jeg bruge?
Hvordan ved jeg, at min kredit-/debetkorttransaktion er sikker?
Kan jeg betale med check eller postanvisning?
Indeholder priserne på siden moms?
Hvad er minimumsordren for gratis levering?
Hvad er jeres leveringsgebyr?
Sender I internationalt?
Hvor lang tid tager leveringen?
Hvordan sporer jeg min ordre?
Får jeg en kvittering?
Hvordan ændrer jeg min ordre, efter den er afgivet?
Hvad sker der, hvis et produkt, jeg har bestilt, ikke er på lager?
Hvad er jeres politik for refusion?
Hvem ringer jeg til, hvis jeg ikke kan logge ind på min profil?
Hvad er Whole Food Earths politik for sikkerhed og privatliv?
Videregiver I nogen af mine oplysninger til andre lignende virksomheder?
Kan jeg bestille online og afhente i butikken?
Hvis du køber de samme produkter regelmæssigt, kan du nemt genbestille dem ved at kopiere din tidligere ordre.

© 2015-2026 Whole Food Earth®