Vitamin C Powder (100% Pure Ascorbic Acid)

No nasties cleaning! The best at home recipe for making an easy eco-friendly toilet cleanser

Disinfect, descale, decimate soap scum and sparkle. Our Citric Acid Tile Paste is a dream come true.

DIY face masks can be cheaper than store-bought, it helps the environment by reducing plastic packaging and are easy enough to make.

Making your own body scrub is one of the best ways to ensure you know exactly what you are putting on your skin.

Diatomaceous earth can be used to improve dental hygiene while still keeping your brushing routine short.

A fun healthy snack packed with nutrients, low in fat, vegan friendly and gluten free!

Diatomaceous earth is a naturally occurring sand made from the fossilized remains of diatoms. These are tiny aquatic organisms whose skeletons are composed of natural silica – an essential ingredient of diatomaceous earth. It looks like an off-white powder, a bit like talc, and has no noticeable odour. It's non-toxic and abrasive and can be used for a number of handy things. And please don't worry, as diatomaceous earth is a vegan product, meaning that no diatoms were hurt during the production process. What is Diatomaceous Earth Used For? There are two main types of diatomaceous earth: food grade and feed grade. Food grade diatomaceous earth is often used as alternative medicine. It can be ingested or used on the outside of the body to cure various ailments. Food grade can also help cleanse the digestive tract, improve cholesterol and bone health, and promote hair growth. Feed grade diatomaceous earth is used as a natural pesticide and effectively kills fleas and other pests, including ticks, ants, cockroaches, and bed bugs. When sprinkled around the house or placed directly onto your pet's coat, the powder scratches the insects with its abrasive, sharp edges, penetrating the exoskeleton while absorbing its oils and fats. This dries the insects out, killing them. The difference between feed and food grade diatomaceous earth is due to the level of filtration. While both contain less than 1% crystalline silica, food grade contains fewer heavy metals, making it safer for human consumption. How to Use Diatomaceous Earth When consuming diatomaceous earth, take one teaspoon once a day alongside a glass of water. For best results, use it on an empty stomach at least one hour before eating or two hours after. Drinking an additional glass of water after each dose will improve the effects of the powder. When used against fleas and other insects, diatomaceous earth can be sprinkled directly onto a carpet or soil. It can also be used in the garden to protect your plants and crops from pests. However, you'll need to reapply the powder after heavy rain or dew for it to work. As a non-toxic, natural substance, the rain will simply wash it away. On carpets, sprinkle the powder where fleas are most likely to hide and leave it for three days. Vacuum the carpet thoroughly to remove dead fleas and repeat the process over a couple of weeks to capture newly-hatched eggs. You can also sprinkle diatomaceous earth on your bed in case of a bed bug infestation. Just remember to vacuum it off before you go to sleep, as it may feel a little itchy. If you've found fleas on your pet's fur, diatomaceous earth can be applied directly to the coat. After sprinkling it into fur, brush it deep into the scalp, being careful to avoid the eyes and nose. Your pet shouldn't be bothered by the powder and may even enjoy a good brush. While the powder can kill fleas, it can't kill insect eggs. Therefore, repeat the treatment for a minimum of two weeks. After using diatomaceous earth, store it in a cool, dry pantry or cupboard to keep it at its best for longer. How Long Before You Feel the Effects of Diatomaceous Earth? It can take a little while for the silica in diatomaceous earth to work through your system. Don't be disheartened if you don't feel the effects straight away, as it usually takes between 6-8 weeks for results to show. Is Diatomaceous Earth Safe for Pets? As a non-toxic substance, diatomaceous earth is perfectly fine to use on dogs, cats, and larger mammals. However, when using it on your pet, be careful not to get it near the eyes or nose, as it may dry them out and cause irritation. We wouldn't advise using diatomaceous earth around lizards and geckos, as the powder can irritate the skin. As a general rule of thumb, keep it away from reptiles in case it dries them out and causes health issues. Similarly, diatomaceous earth is not safe around spiders or other pet insects as it will dehydrate and kill them. You should only use food grade diatomaceous earth with your pets as this is the grade that's safe for animals if accidentally ingested. To make it easier for you, we only sell diatomaceous earth that's kind for both pets and humans. Where to Buy Diatomaceous Earth? You can find both Food Grade Diatomaceous Earth and Feed Grade Diatomaceous Earth in our online store. Wholefood Earth is committed to providing full transparency on the testing and acquisitions procedure for your peace of mind, so check out the product pages to find out more. /**/

Stand in front of a shelf of salt these days and it can be baffling. Pink, grey, black, fine, coarse, flaky, cheap and expensive, all promising something a little different. The truth is that most salts are chemically very similar, but they vary in crystal size, mineral traces, how they are made and, above all, what they are best used for. Here is a clear guide to the main kinds of salt and which one to reach for depending on the job. First, a quick reality check Almost all edible salt is mostly sodium chloride. The differences between them, the trace minerals and subtle flavours, are real but small, especially given that we use salt in tiny amounts. So while the fancier salts have genuine charms, it is worth choosing them for their flavour, texture and how they suit a particular task, rather than expecting big health differences. Whatever salt you choose, health guidance is the same: keep your total salt intake within sensible limits. Everyday table and cooking salt Standard table salt is fine-grained, inexpensive and dissolves quickly, which makes it a practical all-rounder for cooking. It is usually heavily refined and often contains anti-caking agents to keep it free-flowing, and in some countries it is fortified with iodine. Its fine, even grains make it reliable for baking, where precise, consistent seasoning matters. If you prefer something less processed, a fine natural salt does the same everyday job without the additives. Himalayan pink salt Himalayan pink salt is a rock salt, mined rather than harvested from the sea, and its pretty pink hue comes from traces of minerals such as iron. It is unrefined and additive-free, with a clean flavour, which makes it a lovely everyday choice. The fine version is ideal for general seasoning and cooking, so our Fine Himalayan Salt works as a natural everyday salt. The Coarse Himalayan Salt is perfect for salt grinders and for brining, where you want larger crystals. Celtic and grey sea salt Celtic sea salt, traditionally hand-harvested along the coast of Brittany, is unrefined and keeps its natural moisture, giving it a soft, greyish colour and a gentle, mineral-rich flavour. It is a beautiful salt for cooking and, especially, for finishing, sprinkled over a dish just before serving to add flavour and a little texture. Our Celtic Grey Sea Salt from Guérande is a classic example, sun-dried and additive-free. Many people find its moist, mineral character means a little goes a long way. Flaky finishing salt Flaky sea salt has large, delicate, pyramid-shaped crystals that are made for finishing rather than cooking. Scattered over a finished dish, a caramel, a piece of roasted meat or even chocolate, it delivers little bursts of salinity and a satisfying crunch. It would be wasted stirred into a pot, where it simply dissolves, so keep it for the final flourish. Smoked salt for a barbecue depth If you love a savoury, smoky flavour, smoked salt is a wonderful thing to keep in the cupboard. It is made by slowly cold-smoking sea salt over wood, so the smokiness is entirely natural rather than a bottled flavouring. Hickory is a classic choice, giving a rich, mellow, barbecue-like character. Our Hickory Smoked Sea Salt Pyramid Flakes combine that smoky depth with delicate, hollow pyramid crystals that melt quickly, making them brilliant for finishing. Sprinkle them over roasted vegetables, grilled corn, chips, eggs, popcorn or even a rich chocolate dessert to add a moreish, savoury smokiness. Like other finishing salts, they are best added at the end so the flavour and texture really come through. Black salt (Kala Namak) Black salt, or kala namak, is a special case with a very particular use. It is a sulphurous rock salt with a distinctly egg-like aroma, and it is prized in Indian cooking and, increasingly, in plant-based kitchens. A pinch gives vegan dishes like tofu scramble a remarkably egg-like flavour. Our Kala Namak Fine Black Salt is the one to reach for when you want that savoury, eggy note. It is a seasoning for specific dishes rather than an everyday salt. Rock salt for grinders and brining Coarse rock salt and other large-crystal salts are the workhorses for specific tasks. Their big crystals are ideal for topping up a salt grinder, for making brines to flavour and tenderise, and for salt crusts and preserving. You would not usually season a finished plate with them, but for these jobs they are exactly right. One salt that is not for eating: Epsom salt It is worth clearing up a common source of confusion. Epsom salt is not a culinary salt at all. It is magnesium sulphate, a completely different compound, traditionally dissolved in a warm bath to soak tired muscles and aid relaxation. Our Epsom Bath Salts are for the bathroom, not the kitchen, so never use them for cooking. If a recipe calls for salt, it never means Epsom salt. Which salt for which need? To pull it all together: for everyday cooking and baking, a fine table or fine Himalayan salt is your reliable choice. For finishing a dish with flavour and texture, reach for a flaky or moist grey Celtic salt. For salt grinders and brining, use coarse Himalayan or rock salt. For vegan cooking that wants an eggy flavour, keep some black salt to hand. And for a relaxing soak rather than the dinner plate, that is where Epsom salt comes in. Different salt for different needs There is no single best salt, only the right salt for the job. Once you know that fine salts are for cooking, coarse salts are for grinders and brines, flaky and grey salts are for finishing, black salt is for that special eggy note, and Epsom salt is strictly for the bath, the shelf stops being confusing. Keep a couple that suit how you cook, use them thoughtfully and in moderation, and you will get the best from each.

There is a common misconception that health can be found in a plastic bottle of synthetic multivitamins. However, the human body is designed to recognise and absorb nutrients in their whole-food form—surrounded by the enzymes, fibres, and co-factors that nature intended. When we talk about our Functional Boosters, we aren't talking about "supplements." We are talking about the most nutritionally dense plants on the planet, dried and powdered to fit into a modern, fast-paced kitchen. Here is how to use the bioavailable power of the Earth to bridge the gaps in your daily nutrition. Morning: The Endocrine Reset Most of us start our day by over-stimulating our nervous system with caffeine. By supporting your morning brew with Energy Adaptogens, you provide your endocrine system with the raw materials it needs for steady stamina. The Maca Protocol: Whether you choose the "gold standard" Black Maca or our classic Organic Maca Powder, you are introducing a root that helps your body "adapt" to stress. The Low-GI Lift: Instead of refined sugar, Lucuma Powder offers a creamy, maple-flavoured sweetness. It's a functional carbohydrate that provides a slow release of energy, preventing the mid-morning crash. Magnesium-Rich Rituals: Our Organic Natural Cacao isn't a confection; it's a mood-boosting powerhouse. High in magnesium, it supports muscle function and cognitive clarity from the moment you wake up. Midday: Bridging the "Green Gap" The modern diet is often "green-deficient." Even with the best intentions, it is difficult to consume the volume of fresh leaves required for optimal phytonutrient intake every single day. Our Green Power range acts as a Concentrated Garden. By adding a teaspoon of Kale, Spinach, or Beetroot powder to a midday soup or smoothie, you are essentially providing your body with a "nutritional insurance policy." These are whole vegetables—fibre and all—offering the nitrates and minerals your circulatory system thrives on. For post-workout recovery, Banana Powder provides the essential potassium needed to prevent cramping and restore glycogen levels naturally. Evening: Building the Immunity Shield Immunity isn't built in a day; it's a long-term project of cellular protection. Instead of reaching for high-dose, synthetic Vitamin C tablets, the goal is to maintain a high-antioxidant baseline. The Vitamin C Titans: Camu Camu and Acerola Cherry are nature's most concentrated sources of Vitamin C. Because they are food-based, your body absorbs them more efficiently than lab-made ascorbic acid. The "Dark Arts" of Defence: Deeply pigmented foods like Acai and Soursop Graviola are packed with anthocyanins—compounds that protect your cells from oxidative stress. Gut-Immune Synergy: 70% of your immune system lives in your gut. The tart, vibrant duo of Hibiscus and Baobab provides the prebiotic fibre that feeds your beneficial bacteria, ensuring your "first line of defence" is always ready. The Non-UPF Commitment Everything in our Superfood range is single-ingredient. No anti-caking agents, no artificial sweeteners, and zero industrial processing. We provide the raw materials; you provide the kitchen. Are you ready to move beyond the label? Explore the full Functional Booster collection and reclaim your nutritional integrity.

In a world dominated by ultra-processed shortcuts and synthetic "multivitamins," it is easy to forget that the most potent fuel comes directly from the earth. At Whole Food Earth, we don't believe in "supplements." We believe in functional foods—concentrated, single-ingredient powders that work with your body's natural systems rather than overriding them. Our latest collection of Functional Boosters is divided into three focused categories: Energy Adaptogens, Green Power, and the Immunity Shield. Here is how to incorporate these nutritional heavyweights into your daily ritual. Energy Adaptogens: End the Caffeine-and-Crash Cycle Most modern "energy" solutions rely on stimulants that spike your cortisol and leave you depleted. Our adaptogen range is designed to support the endocrine system, providing a steady, sustainable burn. Organic Black Maca & Maca Powder: Known as the "gold standard" for stamina, Maca is an ancient root that supports hormonal balance and physical endurance. Lucuma Powder: A low-GI, maple-flavoured fruit powder. It's the perfect way to add sweetness to your morning without the blood sugar spike that leads to a mid-afternoon slump. Organic Natural Cacao (10-12%): This isn't just for flavour. Pure cacao is a magnesium-rich fuel source that supports both muscle recovery and cognitive mood. Green Power: The Concentrated Garden We've all had those days where the vegetable drawer looks a little bare. Our Green Power range acts as your "nutritional insurance policy," ensuring you never fall short on essential phytonutrients. Organic Kale, Spinach & Beetroot Powders: These are simply pure vegetables, dried at low temperatures and powdered. A single teaspoon carries the nutritional weight of a significant portion of fresh greens, providing a concentrated hit of iron, nitrates, and vitamins. Organic Banana Powder: Naturally rich in potassium, this is the ideal base for post-workout recovery, helping to replenish electrolytes and provide a whole-food carbohydrate source for your muscles. Immunity Shield: Nature's Cellular Protection It's time to ditch the effervescent "coloured" tablets. When your immune system needs support, it craves bioavailable antioxidants and prebiotic fibre—not synthetic dyes and fillers. Camu Camu & Acerola Cherry: These are some of the most potent Vitamin C sources on the planet. Ounce for ounce, they contain significantly more Vitamin C than an entire crate of oranges. Soursop Graviola & Acai Powder: Often referred to as the "Dark Arts" of cellular protection, these deep-pigmented powders offer intense anti-inflammatory support. Organic Hibiscus & Baobab: Beyond their vibrant, tart flavour, these powders are packed with the prebiotic fibre essential for the gut-immune axis. How to Build Your Ritual The beauty of the Wholefood Kitchen is its simplicity. These powders are designed to be "boosters"—not replacements. The Daily Formula: Add one teaspoon from each category to your morning smoothie or overnight oats. By combining an adaptogen for energy, a green for nutrition, and a berry for immunity, you are building a resilient foundation that no synthetic pill can match. Explore the full Functional Booster range in our shop and start eating with intention. Quick Tip If you're new to these flavours, start with Lucuma and Cacao for a familiar, malty taste. For those looking for the ultimate "green" hit, our Organic Spinach and Kale powders pair perfectly with fresh citrus and ginger to mask the earthy notes.

We've all been there: it's 3 PM, the morning's coffee has long since worn off, and you're reaching for a neon-coloured energy drink or a sugary snack just to make it to dinner. These quick "fixes" are the perfect example of ultra-processed nonsense—packed with synthetic caffeine, artificial sweeteners, and thickeners that leave your blood sugar in a tailspin and your gut health in tatters. In a true clean-label whole food pantry, energy isn't about a temporary spike; it's about nutritional density. By using high-integrity, Non-UPF superfood powders, you can fuel your endocrine system and stabilise your metabolism for high-energy days that don't end in a crash. The Adaptogen Advantage: Maca & Black Maca If you want sustained energy, you have to talk about adaptogens. Unlike caffeine, Organic Maca Powder and Organic Black Maca Powder work with your body to manage stress and balance hormones. Maca Powder: This "Peruvian Ginseng" is an honest, wholefood way to support stamina. It's rich in essential amino acids and minerals that help your body adapt to physical and mental pressure. Black Maca: Often considered the "men's maca" (though brilliant for everyone), black maca is specifically prized for supporting cognitive function and muscle recovery. It's a powerhouse of nutritional density that provides a steady hum of energy rather than a jittery peak. The Low-GI Sweetener: Lucuma Powder Sugar is the enemy of sustained energy. When you need a hint of sweetness in your smoothies or morning oats, skip the refined syrups and reach for Organic Lucuma Powder. Known as the "Gold of the Incas," lucuma has a maple-like flavour but a low glycemic index. This means it provides a slow release of carbohydrates, preventing the "tacky" sugar spikes and subsequent crashes associated with processed sweeteners. The Vitamin C & Fibre Link: Organic Baobab Powder Fatigue is often a sign that your body is struggling with oxidative stress or a lack of fibre. Organic Baobab Powder is a masterclass in functional nutrition. Vitamin C: Baobab is exceptionally high in Vitamin C, which is essential for energy-yielding metabolism and reducing tiredness. Gut Health Hero: With nearly 50% fibre content, it acts as a prebiotic. A happy microbiome is the secret to stable energy levels, and baobab ensures your gut health is supported every time you stir it into a drink. The Mood & Energy Booster: Organic Natural Cacao (10-12%) Not all chocolate is created equal. Most supermarket cocoa is "dutched" or heavily processed with alkali, stripping away the nutrients. Our Organic Natural Cacao Powder (10-12% fat) retains its natural acidity and high mineral content. It contains theobromine, a sister compound to caffeine that provides a much gentler, longer-lasting energy boost without the "jittery" side effects. Plus, it's loaded with magnesium—the "spark plug" of our cells—making it a non-negotiable for any high-energy, clean-label pantry. Join our Whole Food Shopping Club and unlock discounts

If you scroll through social media or walk down a "health food" aisle in a big supermarket, you'd be forgiven for thinking that "being healthy" requires a chemistry degree and a lottery win. We are bombarded with "miracle" powders from the rainforest and expensive, tiny jars of exotic extracts. But here is a secret that the big marketing machines won't tell you: the most powerful superfoods on the planet are likely sitting in your kitchen cupboard right now. At Whole Food Earth, we believe in the power of the basics. You don't need to spend £30 on a 100g tub of "super-berry dust" when you can get incredible nutritional benefits from simple, whole ingredients bought in bulk. Three "Humble" Superfoods You Should Be Eating Every Day 1. The Mighty Pumpkin Seed (Pepitas) Often overlooked as just a salad topper, Pumpkin Seeds are nutritional powerhouses. They are one of the best natural sources of Magnesium (essential for sleep and heart health) and Zinc (vital for your immune system). The Secret: Don't just sprinkle them; toast them gently with a bit of tamari or salt for a snack that beats any processed crisp. 2. Sunflower Seeds: The Vitamin E Hero In the shadow of more "fashionable" seeds, the sunflower seeds are often forgotten. Yet, they are packed with Vitamin E, a powerful antioxidant that protects your cells. They are also incredibly affordable, making them the ultimate "budget superfood." The Secret: Blend them into a creamy "sunflower butter" for a nut-free alternative that's packed with protein. 3. Chia Seeds: The Ancient Energy Source While they might look like tiny pebbles, chia seeds can absorb up to 12 times their weight in water. This makes them incredible for hydration and keeping you feeling full. They are loaded with Fibre and Omega-3 fatty acids. The Secret: Add them to your overnight oats or use them as an "egg replacer" in vegan baking. Why Buying "Whole" Beats "Processed" Every Time The big supermarkets love to sell you "fortified" cereals or "health bars" that contain tiny amounts of these seeds mixed with sugar and preservatives. By buying these ingredients raw and in bulk, you are getting the pure, unadulterated nutrients without the hidden nasties. It's about going back to basics. It's about knowing exactly what's in your bowl. Transparent Pricing for a Healthier Community We are a small, independent team. We have a warehouse full of high-quality seeds and grains that we want to get to you as cheaply as possible. The "Club" is simply our private wholesale tier. It allows us to offer you prices that are up to 55% lower than retail, without interfering with the big global marketplaces. It takes five seconds to join, it costs nothing, and it saves you a fortune on the food you love. Stock Your Cupboard — Join The Club Today