Brits too tired to follow a healthy lifestyle - new study

Mark Johnson
Share

Most of us want to feel and look better.

We know we should eat healthy food, walk more, exercise more, and in general, follow a healthy lifestyle to achieve that. But it's easier said than done. It seems that sometimes, where there is a will, there is no way.

Fed with good intentions, we think we will do it one day, but somehow that day is not arriving. We simply cannot make it happen despite all the wishful thinking and projecting. Why can't we make it happen?

The reality is we feel too tired to start. According to a new survey from YouGov, tiredness is the biggest barrier for people to implement changes in their lifestyle.
Brits are simply feeling too tired.

The results are based on a poll of 2,086 UK adults for the World Cancer Research Fund (WCRF).

In the poll, 35% of respondents claimed that tiredness is the reason why of they don't make changes to their diet and physical activity levels.
When asked what was stopping them from eating more healthily and exercising more often, 29% of men and 40% of women cited "feeling too tired"

Matt Lambert, the WCRF's health information and promotion manager, said: "People have busy schedules and we know that, for many, the last thing they might want to do when they are tired or lacking in motivation is to start cooking from scratch or going to the gym."

Following a healthy lifestyle that includes exercise are important ways of reducing the risk of getting many diseases, including cancer. 

WCRF and Cancer Research UK, estimate that 40% of cancer cases could be avoided if more people lived healthier and more conscious lives. This could be achieved by eating more healthy food, being more active, giving up smoking, maintaining a normal weight and avoiding sunburn. 

The charity is launching a healthy living plan to help people build healthier food and activity habits into their routine.

Share

Leave a comment

All comments are moderated before being published

*special discount applies automatically to products from our brands: Whole Food Earth, RAWGORILLA, Wild Elephant, Serious Grains on orders valued at £100 and £500 respectively. BULK sizes, Stock & Bite and Stock & Prep products are not eligible for a discount.



World of Goodness: Premium Natural & Organic Whole Foods

It shouldn't be hard to find real food you can trust. At Whole Food Earth®, we bridge the gap between farm and table by sourcing natural and organic foods that meet the highest standards. If you are looking for non-UPF and non-GMO natural ingredients that support a healthy lifestyle and a greener planet, you've found your ideal shop.

At Whole Food Earth®, we believe that health starts in your kitchen. We understand that "what’s on the inside counts," which is why our range features whole foods selected for their nutritional density and purity. Our passion for great food is matched by our commitment to environmental sustainability. We are your trusted destination for organic ingredients that nourish both your body and the planet. Whether you are looking for organic pantry staples, high-protein pulses or fibre-rich health foods, we provide transparent choices for a healthier, more sustainable lifestyle.


Why Choose Whole Food Earth®?

  • Wholesome lifestyle - Our range is focused on minimally processed ingredients free of artificial additives.
  • We believe in food as nature intended. We source our ingredients from trusted suppliers, ensuring everything in your pantry is good for you.
  • When you shop with Whole Food Earth®, you aren't just buying food—you're investing in a sustainable food system.

Shop by your values at Whole Food Earth®—where premium nutrition and sustainability meet


Whole Food Specialists - Just Real Food. Unprocessed.

For us, being 'Whole Food Specialists' means more than just sourcing the right ingredients. It means ensuring that every grain, seed, and staple that enters your kitchen has been handled with the highest level of care, integrity, and safety.

We are proud that our dedication to excellence is backed by the UK’s leading food standards and organic bodies.

  • Organic Certified (OF&G): Our products meet the rigorous standards of Organic Farmers & Growers. This guarantees that our organic range is grown and handled without synthetic pesticides or fertilisers, preserving the planet and your health.
  • SALSA Certified: We have obtained Safe and Local Supplier Approval, demonstrating that our small-batch approach meets the industry-standard food safety requirements.
  • 5-Star Food Hygiene Rating: We maintain the highest possible rating from the Food Standards Agency. Excellence in cleanliness and food handling is non-negotiable in our facility.
  • HACCP Validated: Our rigorous Hazard Analysis and Critical Control Point system ensures that every step of our process—from intake to shipping—is monitored to prevent risks and ensure food safety.

Why This Matters

When you shop with Whole Food Earth, you aren't just getting nutrient-dense ingredients; you're getting the peace of mind that comes with professional accreditation. We do the hard work behind the scenes so you can focus on what matters: Smart Shopping for Better Living.

Enjoy fast, reliable shipping on all your Whole Foods essentials. We use tracked delivery services for every order to ensure your items arrive safely.


UK Mainland Delivery:

  • Free Standard Delivery: Available on all orders over £35
  • Free Premium Next-Day Delivery: Available on orders over £70

(Next-day delivery applies to working days only (Monday–Friday) and excludes weekends and bank holidays.)


Northern Ireland & Remote Areas: Shipping rates are calculated at checkout based on your specific location.


European & International Shipping:

  • EU Delivery: Shipping starts from just £7.00. Weight-Based Pricing: To provide the most accurate rates, final shipping costs for European orders are calculated based on the total weight of your parcel and the delivery country.
AmazonAmerican ExpressApple PayDiners ClubDiscoverGoogle PayKlarnaMaestroMastercardShop PayVisa

Registered Name: Wholefood Earth Ltd

Registration No. 09650943

VAT No. GB 227645691

Registered in England & Wales

Registered Address: 59-63 Hopes Lane, Ramsgate CT12 6UW, Kent, United Kingdom

© 2015-2026 Whole Food Earth®