Organic Matcha Powder Pouch - 40g - Clearspring

This sponge matcha cake is light and fluffy. This matcha cake is made with organic matcha powder, a green tea powder made in Japan from finely ground green tea leaves. Thanks to it, this cake has a beautiful green colour and a slightly earthy flavour.

Did you know? Matcha drinks can be made hot and cold! This iced matcha drink recipe is a rich refreshing beverage made in only 5 minutes and tastes just like in the coffee shop.

Hydrating, refreshing home made ice tea made with hibiscus flower and a hint of lemon.

Easy and fulfilling pasta made with pasta leftovers, packed with olives and tossed with a simple homemade dressing.

Super easy and delicious pasta made with vegan pesto. Perfect for lunch or dinner!

Matcha is a type of green tea that has been consumed in Japan and China for hundreds of years. Known for it amazing health benefits, matcha can help improve your immunity system, levels of energy, skin and mind. Japanese Matcha tea is a fine powder made from green tea leaves. Like all tea, Matcha is made from the tea plant Camellia sinensis.Tea leaves grown for Matcha are specially shade-grown to enhance the chlorophyll levels and the amino acid theanine, which is thought to give the drink its deep earthy umami flavour. Matcha is traditionally prepared in a small bowl with a bamboo whisk. It can be used to create hot and cold drinks, smoothies or added to cakes and pastries. Because of its unique flavour and superfood status, it's now featured in many healthy recipes. Matcha improves immunity system The antioxidants that matcha contains protect the cells from free radicals and boost your immune system. One of the antioxidant called catechin EGEG is useful in preventing and defending the body from bacterial and viral infections. The protection from free radicals helps reduce inflammation and ease the symptoms of some long-term medical conditions such as arthritis. Matcha improves cognitive function Matcha contains some caffeine and antioxidants. When consumed in balance, matcha has some health-improving qualities that include promoting cognitive function, and energy levels. Promotes Relaxation Despite the caffeine content matcha has a calming effect and helps people to relax. It's thanks to significant levels of the chemical called L-theanine. It enables a constant release of caffeine, lessening the hazardous effects that caffeine causes some people anxiety and nervousness. This helps to stay attentive, focused and relaxed. Matcha is healthier than coffee & helps in stress relief Matcha is a source of some additional nutrients not found in coffee and may improve the functioning of the brain. L-theanine improves alpha wave activity in the brain, boosting alertness, focus, as well as relaxation. Matcha also helps in stress relief and helps people with memory loss. It's a good product for people suffering with illnesses like dementia and Alzheimer's. Promotes healthy skin & slows skin aging Matcha helps with clearing your skin through plethora of antioxidants. The catechins in green tea neutralise oxidative stress in skin, which slows the aging process. It also helps to fight common skin diseases such as acne and rosacea. The EGCg has anti-inflammatory properties that lessen skin irritation and minimise rash and redness. The tannins in matcha narrow the pores and stop excessive oil production. Matcha can be used as a skin exfoliator removing dead skin cells and helping you get a more youthful-looking clean complexion. Where to buy matcha in bulk? If you consume organic matcha at home or need larger quantities of it for your restaurant or cafe, you can easily buy matcha in bulk in online stores. At Wholefood Earth, you will always find match at great prices. Buy organic matcha online

Hibiscus flowers Hibiscus is a small tree with beautiful, large, colourful flowers. It is not known where hibiscus is from, but it grows naturally in Africa and South Asia. There are about 300 species in the hibiscus family, but only a few of them have edible flowers. Most of them are decorative, ornamental plants you can grow in the garden in warmer climates. The edible flowers of hibiscus have been used for centuries for decoration and medicinal purposes. You probably know hibiscus tea, right? This rose-coloured infusion is made with hibiscus tea. What are dried hibiscus flowers used for? The organic dried hibiscus flowers are used to make teas, powders, extracts and supplements and in cooking and baking, especially jams, relishes, dressings and salads. What is the flavour of hibiscus flowers? The taste of hibiscus flowers is similar to cranberry and pomegranate. It is sweet and slightly earthy. What are the health benefits of hibiscus flowers? Hibiscus contains many beneficial compounds for health. It is rich in vitamins A, B and C. It contains flavonoids, phenolic acids, and organic acids, which act as antioxidants. Hibiscus can help lower blood pressure, stimulate diuretic effects, and reduce high cholesterol. It may help promote weight loss and support heart and liver health. Known for its anti-inflammatory properties, it can also help fight infections by reducing the growth of bacteria and boosting your immunity system. How to make hibiscus tea? Just put a couple of dried hibiscus flowers into a cup with boiling water (100°C). Infuse for a few minutes (5-10 minutes) and enjoy a delicious, relaxing drink.

As we saw during the onset of the pandemic, having a stocked pantry is not just something of a convenience, it can become quite essential at the drop of a hat. But of course, there are other advantages to food storage. The most enticing? The best pantry items last, on average, four months to a year without spoiling — meaning 1) you always have the building blocks of a health-conscious home-cooked meal and 2) you can say goodbye to impulsively ordering take-out because there’s nothing on-hand. If that sounds like something you’re into, here are the must-have items for a healthy, useful pantry that lasts. Pantry Essentials Nuts & Seeds Satisfying, wholesome and super for snacking, you don’t have to be a health nut (sorry — couldn’t resist) to enjoy this pantry staple. Eating more nuts has been linked to lower risk of obesity, according to a long-term study conducted by the online journal BMJ Nutrition, Prevention & Health. Nuts and seeds (think: chia, flax and sunflower) are good sources of fibre and essential vitamins, minerals and antioxidants. For sweet and savoury mixes, top a green salad with walnuts and raisins (or cranberries, if raisins make you sour) or add sliced almonds and hazelnuts to a chilled cup of yoghurt or chia seed pudding. Naturally gluten- and grain-free, they’re convenient snacks for those with common food allergies (sans nut allergies, of course). Keep unopened packages for six months past their best-by dates. Dried Fruits Unlike their more finicky counterparts, the vegetable, fruits can be processed in a way that savours their flavour for months at a time. Although fruits are typically high in a wonderful assortment of vitamins and nutrients, water is removed during the drying process — meaning the natural sugars in the fruit are concentrated. So keep your eyes peeled when munching on these delicious snacks, it’s easy to overconsume them! Add them sparingly to morning oats, midday salads or nighttime parfaits. Store them in a dry place for up to one year. Ready to stock up on nuts, seeds and fruit? Head here to browse our plentiful blends. Grains Grains truly make the basis of most meals. You have your grains of rice — Arborio rice for a Risotto, Basmati rice for coconut curry — and your “wild card” grains such as Couscous for a hearty Morrocan meal. Next, you have your grain legumes: beans, lentils, peas, and peanuts. These are true vegan stars, creating the bulk of many amazing recipes from soup to vegan burger patties. And the best part? When choosing whole grains such as these, they are hefty plant-based protein sources. For example, black beans contain more than seven grams of protein per half a cup! So rest assured you’ll have protein stock that lasts for months without spoiling. Simply keep your grains in airtight containers. Check out our full guide to storing grains here. Flours No kitchen is complete without proper baking supplies. And while you may not be ready to recreate grandmother’s classic recipes, you’ll do well with a few types of flour on-hand. The trick is knowing which ones. While all-purpose white flour is good for, well, all purposes, wheat flour can replace it for a healthier option in many recipes such as pizza dough, homemade roux, zucchini bread, muffins and much more. For sweet treats such as cookies, cakes and pancakes, head for the naturally sweet, almost Marzipan-Esque, almond flour. Gluten-free and low-carb, it’s a must-have pantry addition for those moments you need to satisfy your sweet tooth. For bread making, turn to buckwheat, chickpea or organic white cassava flour. Many people prefer the latter for grain-free baking. Also try vegan-friendly, low-fat and delicious polenta. Made from dried maize, it’s a good source of fibre, protein and iron and is the perfect side for any protein or savoury veggie dish (such as mushrooms). When stored in a cool, dry place, flour will keep for at least one year. Sound good? Browse our selection of flours here. Cereals Oats are an awesome way to get energy-loving carbohydrates in the morning to keep you going all day long. Opt for the larger oats for slower absorption in the bloodstream, meaning no sugar crash later on. Turn to the finer-milled variety for porridge and smoothie additions. For those days you don’t feel like cooking, pre-packaged cereal and Muesli are great options. As they are typically mixes of oats, wheat-based items, dried fruit and seeds, everything inside is non-perishable. An even better idea? Combining dried and puffed cereals with honey toasted oats, rye flakes, nuts and your favourite sweet additions to create homemade muesli or granola bars! These items are good up to one year in a pantry, presuming they’re stored in an air-tight container; otherwise, you’re looking at stale cereal which, to be frank, is a poor way to start the morning. Dive into the Wholefood Earth cereal & flake options here! Minerals & Salts Every recipe calls for a pinch of salt. In addition to everyday table salt, you’ll want to stock up on cousin, Himalayan pink salt, which boasts less sodium and more minerals. For true salt lovers? Try coarse sea salt for sweet treats that pack a punch. Now, salt isn’t just for making recipes come alive. It’s also for setting your self-care routine off just right. Turn to ultra-relaxing Epsom salt to ease sore muscles and Israeli Dead Sea salt to nourish and help heal itchy, dry skin in the bath. Ready to stock up? Check out the salt & mineral collection here. Tinned Foods Maybe there’ve been one too many post-apocalyptic movies, but no pantry looks complete without tins abound. From hearty soups to baked beans to canned veggies and fish, they certainly are convenient and last, well, indefinitely! The problem with tinned items? “Foods are sealed and preserved by pressure cooking them at a very high temperature,” according to BBC News online. “Like regular cooking, this destroys some of the nutrients,” they add. Not to mention — salt, sugar and fat are sometimes added to make them taste better. When possible, opt for fresh veg and meats you can store in the fridge. Extra Pantry Essentials Extra Essentials Coconut Milk: Unlike dairy milk, coconut milk often comes in a non-perishable tin can. Use it for curry, full-fat soups and even Paleo-friendly frostings on delicious homemade sweets. Vinegar: The tart liquid, such as distilled white or apple cider, lasts indefinitely. Use them for dressings, marinades, and cooking meats. Pickled Items: For an added bite, try kimchi, pickled beets, or sauerkraut. They keep indefinitely until opened, at which point you’ll want to store in the fridge. Peanut Butter: A universal favourite in the spread and a commonly seen item amongst healthy pantry staples. Sauce: Don't forget your condiments. Soy sauce is a go-to for extra flavour in healthy dishes. Oils: Coconut oil, extra virgin olive oil and, for the millennials out there, avocado oil, are a great addition to a pantry. Apple Cider Vinegar: While it may not come up high on many ingredients lists, Apple Cider Vinegar has an extraordinary range of uses from baking fluffy cakes to relieving headaches. Now that you have a stocked pantry, you can create an assortment of affordable, healthy meals any day of the week — not to mention you’re prepared for the next time the supermarkets decide to clear out of real food for healthy eating! And may we add: bon appetit knowing you’re eating sustainably sourced, whole foods and none of the pre-packaged, frozen dinners. With a packed pantry like this, you’ll see how nutritious cooking can be convenient too. Did you hear the news? Wholefood Earth is launching a recipe blog filled with useful ideas for your perfectly stocked pantry. Get it straight to your inbox by signing up for our mailing list today!

A major review published in late 2025 put ultra-processed food back in the headlines. A series of papers in The Lancet, drawing on more than a hundred long-term studies, concluded that diets high in ultra-processed food are linked to harm across every major organ system in the body. One of the researchers called it a "seismic" threat to public health. Here is what the study found, what it does and does not prove, and what it means for how you eat. First, what counts as ultra-processed? Not all processing is bad. Freezing vegetables, milling flour, drying fruit, these are processing too, and they are fine. Ultra-processed food is a specific category: industrially made products built largely from substances you would not find in a home kitchen, things like protein isolates, modified starches, emulsifiers, artificial sweeteners, colours and flavourings. Think packaged snacks and crisps, fizzy drinks, most breakfast cereals, ready meals, mass-produced bread and a lot of "diet" and protein bars. The giveaway is usually a long ingredients list full of names you do not recognise. This matters because ultra-processed food is now the bulk of what many of us eat. In both the UK and US, more than half of the average person's daily calories come from it. What the study actually found This was not one small experiment. Forty-three scientists from six continents spent years reviewing more than 100 long-term studies covering close to 10 million people. Across that evidence they found ultra-processed food linked to more than 30 negative health outcomes, spread across the whole body: Heart and circulation: higher risk of heart disease and stroke. Metabolism: higher risk of obesity and type 2 diabetes. Liver: links to non-alcoholic fatty liver disease. Brain and mood: associations with anxiety, depression and even Parkinson's disease. Other systems: links to certain cancers, kidney problems and early death. Of the 104 long-term studies they examined, 92 reported a higher risk of one or more chronic conditions. A separate US analysis went further still, tying ultra-processed food to more than 124,000 preventable deaths over a two-year period. An honest word about what this proves It is worth being straight about the science. Most of this research is observational, which means it shows a strong and consistent association between eating a lot of ultra-processed food and getting ill, but it cannot prove that the food is the sole cause. People who eat more ultra-processed food often differ in other ways too. That said, when this many studies, across this many people, all point the same direction, the pattern is hard to wave away. The researchers were clear that the weight of evidence now justifies treating ultra-processed food as a serious public health issue, not a fad worry. So what do you actually do about it? The encouraging part is that the fix is not complicated or expensive. You do not need a perfect diet or a cupboard full of supplements. You just need to shift the balance towards food that has had less done to it. A few simple moves: Read the ingredients, not the health claims on the front. A short list of recognisable ingredients is a good sign. Lean on single-ingredient staples: oats, rice, lentils, beans, nuts, seeds, fruit and vegetables, plain yoghurt. Cook a little more from scratch. It does not have to be elaborate; a pot of porridge or a tray of roast veg counts. Be wary of products that market themselves as healthy. Plenty of "high-protein" and "low-sugar" snacks are still ultra-processed. Make swaps, not sacrifices. Trade the flavoured cereal for oats and fruit, the snack bar for nuts, the fizzy drink for sparkling water. Whole Food Earth Approach This is the thinking behind everything we stock: real, single-ingredient food with nothing hidden in it. Our range is built around exactly the kind of staples this research points you towards, organic grains, seeds, nuts, pulses, fruit and plant powders that are simply the food itself, dried or milled and nothing more. You can read every ingredient because there is usually only one. Eating well does not mean eating joylessly; it mostly means eating food that still looks like food. The latest science is a useful nudge rather than a reason to panic. Crowd your plate with simple, whole ingredients, keep the heavily processed stuff as the occasional treat it was always meant to be, and your whole body, every organ of it, stands to benefit. Note: This article summarises published research for general information and is not medical advice. If you have specific health concerns, please speak to a qualified professional.

Choosing a protein powder used to mean reaching for whey by default. That has changed. More people are switching to a plant based protein powder, whether they're cutting back on dairy, following a vegan diet, or simply looking for something that sits more easily on the stomach. The plant range has come a long way too. Pea, rice, hemp, sunflower seed and pumpkin seed proteins all bring something different to the table, and the one that suits you depends largely on what you're trying to achieve. Here's how to match a plant based protein powder to your goal, so you spend your money on the right tub rather than guessing. Why plant protein works A common worry is that plant proteins don't measure up to animal sources. In practice, they perform very well when you choose the right one or combine a couple together. Pea protein, for example, is rich in the branched-chain amino acids that support muscle, while rice protein fills in the gaps where pea falls slightly short. Eat a varied diet across the day and you'll comfortably get all nine essential amino acids your body can't make on its own. Plant proteins also bring extras that whey doesn't. You get fibre, useful minerals like iron and magnesium, and in the case of hemp, a dose of omega-3 fats. They're naturally free from dairy and lactose, which is part of the reason so many people find them gentler on digestion. For muscle building: pea and rice protein If your aim is to build or maintain muscle, you want a protein that's high in leucine, the amino acid that signals your body to start repairing and growing tissue. Pea protein is the standout here. A typical serving delivers around 20–25g of protein with a strong BCAA profile, which makes it a solid post-workout option. The classic move is to pair pea with rice protein. On their own each has a minor weak spot in its amino acid makeup, but together they form a complete profile that rivals whey for muscle support. Plenty of plant based protein powder blends already combine the two for exactly this reason, so you don't have to mix them yourself. How much you need depends on your training, but most active people do well aiming for roughly 1.4 to 2g of protein per kilo of bodyweight a day, spread across meals. A scoop after training, blended with a banana and some oat milk, is an easy way to top up. For weight management: hemp and seed proteins When you're managing your weight, the goal shifts. You still want enough protein to hold onto muscle and stay full, but you're also paying closer attention to calories and how satisfied a shake leaves you. This is where the higher-fibre options earn their place. Hemp protein brings fibre and healthy fats alongside its protein, which slows digestion and helps you feel fuller for longer. Pumpkin seed and sunflower seed proteins do a similar job and tend to have an earthy, savoury taste that works surprisingly well in less sugary recipes. Protein in general is your friend here. It takes more energy to digest than fat or carbs, and it blunts the appetite, so swapping a sugary snack for a protein shake can quietly cut hundreds of calories from your day without leaving you hungry. Keep an eye on what you add to the blender, though. A scoop of plant based protein powder is light, but a generous handful of nut butter and dried fruit soon adds up. For everyday wellness: any of them Not everyone using protein powder is chasing a six-pack or a specific number on the scales. For a lot of people it's about filling a daily gap, especially if you're plant-based, busy, or just not a big eater in the mornings. For general wellbeing, the best plant based protein powder is the one you'll actually use. Hemp is a favourite for its nutritional all-round profile and its omega-3 content. Pumpkin and sunflower seed proteins are great choices if you have allergies, since they avoid the more common triggers. Pea and rice remain reliable everyday staples that blend smoothly and don't dominate the flavour of whatever you put them in. Stirred into porridge, baked into flapjacks, or blended into a morning smoothie, a daily scoop is a simple way to support your energy, your immune system and your recovery from everyday activity. How to choose your plant based protein powder A few practical pointers to narrow it down: Check the protein per serving. Look for around 20g or more if muscle is your priority. Mind the ingredients list. The best options keep it short. You don't need a long list of fillers, sweeteners and gums. Think about taste and texture. Pea and rice blends tend to be the most neutral. Hemp and seed proteins are earthier, so they shine in savoury or cocoa-based recipes. Match it to any dietary needs. Seed proteins are a smart pick if soy, dairy or gluten are off the table. Getting the most from your protein Whichever you choose, a couple of habits help you see results. Spread your protein across the day rather than loading it all into one shake, since your body uses it more effectively that way. Pair it with whole foods so you're getting fibre, vitamins and slow-release energy alongside. And give a new powder a fair trial of a couple of weeks. Taste and digestion settle once your body adjusts. Common questions Is plant protein as good as whey for building muscle?For most people, yes. The key is choosing a complete option, and a pea and rice blend ticks that box. Studies comparing the two have found similar gains in strength and muscle when total protein intake is matched, so it comes down to which you'd rather drink. Can I take a plant based protein powder every day?Absolutely. There's nothing about plant protein that makes it a treat-it-with-caution food. A daily scoop is a perfectly normal part of a balanced diet, the same way a serving of nuts or beans would be. Will it make me bloated?This is one of the reasons people move away from whey in the first place. Plant proteins are dairy-free and lactose-free, so they tend to be easier on the gut. If one variety doesn't agree with you, it's worth trying another, since everyone's digestion is a little different. The beauty of plant protein is that there's no single right answer. A muscle-builder, someone watching their weight and a person just wanting to eat a bit better can all reach for the same shelf and walk away with something that fits. Start with your goal, pick the protein that matches it, and build from there. Ready to find your perfect match? Explore the full plant based protein powder range at Whole Food Earth, including pea, rice, hemp, sunflower seed and pumpkin seed protein.

Have you ever opened a packet of crisps with the intention of having just a handful, only to find yourself staring at an empty bag ten minutes later? We have all been there. For decades, diet culture has told us that this phenomenon is a personal failing—a lack of willpower or self-control. However, modern nutritional science is painting a very different, much more candid picture. You are not lacking willpower; you are up against a multi-billion-pound food industry. Ultra-processed foods (UPFs) are not just cooked or prepared; they are scientifically engineered in laboratories to be hyper-palatable and, ultimately, addictive. Here is a look behind the curtain at exactly how UPFs are formulated to hijack your brain, override your natural appetites, and keep you coming back for more. 1. The Discovery of the "Bliss Point" Food manufacturers do not just guess how much sugar or salt to put into a product. They employ food scientists to calculate the exact mathematical ratio of ingredients required to hit your "bliss point." The bliss point is the precise balance of sugar, fat, and salt that maximises pleasure and dopamine release in the human brain without overwhelming it. If a food is too sweet, your brain eventually registers that you have had enough and tells you to stop eating. If the sweetness is perfectly balanced with salt and industrial fats, that satiety signal is muted. This holy trinity of ingredients (sugar, salt, and fat) rarely exists together in nature. When your brain encounters them simultaneously in a UPF, it triggers an unnaturally massive dopamine rush, creating a neurochemical reward system that closely mimics the pathways of addiction. 2. Vanishing Caloric Density Have you ever noticed how foods like cheese puffs, highly processed chocolates, or certain crisps seem to literally melt in your mouth? This is a deliberate texturising trick known as "vanishing caloric density." When food melts away instantly, your brain is tricked into thinking you are not actually consuming any calories. The chewing process is bypassed, and the stomach does not receive the physical bulk it expects. Because your brain does not register the food as filling, it delays sending the "I am full" signal, prompting you to keep eating well past the point of your actual caloric needs. 3. The Destruction of the Food Matrix In a whole food, like an apple or a handful of raw almonds, nutrients are bound together in a complex cellular structure called the food matrix. Your body has to work hard to chew and digest these foods, releasing energy slowly and steadily. UPFs completely destroy this matrix through heavy industrial processing (like milling, bleaching, and high-pressure extrusion). The natural fibre is stripped away entirely. The carbohydrates are pre-digested into ultra-fine powders and syrups. When you eat a UPF, there is nothing left for your digestive system to break down. The glucose hits your bloodstream almost instantly, causing a massive blood sugar spike. Predictably, this is followed by a severe blood sugar crash an hour later. That crash triggers intense physical cravings, trapping you in a relentless cycle of eating, crashing, and craving. 4. Flavour Layering and Sensory Specific Satiety Humans are evolutionarily wired to seek out variety. If you eat a large bowl of plain boiled potatoes, your tastebuds will eventually get bored, and you will stop eating. This is called "sensory specific satiety." UPF manufacturers bypass this natural mechanism by using complex, synthetic flavour profiles. They layer artificial flavourings, industrial umami extracts (like yeast extract and MSG), and hidden sweeteners so that the taste is incredibly intense but never quite distinct enough for your brain to tire of it. You keep eating because your palate is constantly stimulated, yet never truly satisfied. UPF Engineering vs. Whole Food Reality To understand just how drastically our food has been altered, look at the difference between how UPFs and whole foods interact with your body: Feature The Ultra-Processed Method The Whole Food Reality Texture Engineered to melt in the mouth (vanishing caloric density) to bypass chewing. Requires active chewing, signalling the brain to prepare for digestion and fullness. Fibre Content Stripped of natural fibre to increase shelf life and speed up consumption. Rich in natural dietary fibre, which expands in the stomach and feeds the gut microbiome. Digestion Speed Pre-digested ingredients cause rapid blood sugar spikes and subsequent crashes. Intact food matrix ensures slow, sustained energy release without extreme insulin spikes. Flavour Artificial flavour layering prevents the brain from feeling satisfied. Simple, natural flavours trigger normal sensory satiety. How to Break the UPFs Cycle Realising that your cravings are the result of industrial engineering, rather than a personal failure, is incredibly empowering. It means you can actively choose to step off the rollercoaster. You cannot out-willpower an entire industry of food scientists, but you can change the playing field entirely. The most effective way to break an addiction to ultra-processed foods is to stop eating foods that require a laboratory to exist. When you transition your diet to single-ingredient, unprocessed foods—like whole organic grains, raw nuts, legumes, and fresh produce—you allow your tastebuds to reset. Without the artificial dopamine hits of the "bliss point," your body's natural hunger and fullness cues will return. Whole foods do not need to trick your brain into wanting them. They provide genuine, honest nourishment that leaves you feeling truly satisfied.