Up to 55%
Club - Best Value
Up to 55% off. Ideal for bigger orders. Fixed low prices on every product plus free delivery over £50
20%
Loyalty - you're on it
Perfect for smaller, frequent shops. 20% off our brands*, free delivery over £35 and points on every order.
Pantry
Stock & Prep - Stock & Bite
Basic pantry staples and everyday snacks. Already at the lowest price for everyone.
Up to 55%
Club - Best Value
Up to 55% off. Ideal for bigger orders. Fixed low prices on every product plus free delivery over £50

Ready to use - Ideal for home made Italian dishes
Easy and convenient way to add flavour to your home made Italian dishes.
Italian Seasoning - Wild Elephant
Wild Elephant
Ready to use - Ideal for home made Italian dishes
Easy and convenient way to add flavour to your home made Italian dishes.

This easy egg-free frittata with is made with simple healthy ingredients: chickpea flour, green peas, courgette, chives and herbs. Delicious, fluffy, vibrant colour - perfect for summer brunch or dinner.

These Hasselback potatoes can be served as a main course or side dish.

Easy and fulfilling pasta made with pasta leftovers, packed with olives and tossed with a simple homemade dressing.

Italian-style ciabatta toasts with dried tomatoes and herbs. You can top them with your favourite seeds or herbs. These small sandwiches pair well with olives and capers.

Summer grilled vegetables salad, served with chilli flakes, oregano, olive oil and balsamic vinegar.

A major review published in late 2025 put ultra-processed food back in the headlines. A series of papers in The Lancet, drawing on more than a hundred long-term studies, concluded that diets high in ultra-processed food are linked to harm across every major organ system in the body. One of the re...

Have you ever opened a packet of crisps with the intention of having just a handful, only to find yourself staring at an empty bag ten minutes later? We have all been there. For decades, diet culture has told us that this phenomenon is a personal failing—a lack of willpower or self-control. Howev...

The landscape of the British school canteen is about to change. Following a recent government announcement, widely reported across the UK press, ministers have confirmed a significant crackdown on the quality of food served to our children. High-sugar snacks and deep-fried products are being phas...

We've been conditioned to shop in a very specific, and frankly stressful, way. We wait until the fridge is empty, dash to a giant supermarket, and wander the aisles under fluorescent lights, picking up small, plastic-wrapped portions of food that barely last the week. It's a "tacky" cycle of conv...

The modern British supermarket can feel a bit overwhelming. If you walk down almost any aisle, you'll find plenty of brightly packaged items that often look like food but are missing the real, simple ingredients your body actually needs. From "healthy" snack bars to quick microwave pouches, many ...

A pantry shouldn't run on panic. Yet most of us shop in fits and starts: an empty fridge, a rushed supermarket trip, and a trolley of plastic-wrapped odds and ends that won't see the week out. There is a calmer, cheaper way to feed yourself, and it starts with how you stock the cupboard rather th...













