Up to 55%
Club - Best Value
Up to 55% off. Ideal for bigger orders. Fixed low prices on every product plus free delivery over £50
20%
Loyalty - you're on it
Perfect for smaller, frequent shops. 20% off our brands*, free delivery over £35 and points on every order.
Pantry
Stock & Prep - Stock & Bite
Basic pantry staples and everyday snacks. Already at the lowest price for everyone.


Organic Inulin Powder - KIKI Health - 250g

Enjoy a thick and creamy berry smoothie that's not only visually stunning with its deep pink hue but also packed with the goodness of mixed berries. This refreshing drink is perfect for a quick breakfast or a healthy snack, and can be customized with your choice of sweetener.

Enjoy a refreshing and creamy green smoothie made with spinach, crisp green apple, and fresh mint. This delightful drink is topped with raspberries for an extra burst of flavor, making it a perfect vegan and gluten-free option for a quick snack or breakfast.

Start your day with a warming bowl of creamy porridge topped with fresh berries, kiwi, and banana. This delightful breakfast is not only nutritious but also beautifully garnished with seeds and nuts, finished off with a drizzle of honey for a touch of sweetness.

This bright, Greek-inspired pasta salad features tender macaroni tossed with fresh cucumber, juicy cherry tomatoes, and a mix of green and kalamata olives, all brought together with crumbled feta and aromatic basil. Drizzled with a herby olive-oil dressing, it's a refreshing dish perfect for any occasion.

This picnic-perfect pasta salad features fusilli tossed in fresh basil pesto, complemented by peppery rocket, sweet cherry tomatoes, and crisp yellow pepper. It's a vibrant and refreshing dish that's easy to prepare and perfect for warm weather gatherings.

Start your day with this savory power-breakfast salad featuring fresh baby spinach, creamy avocado, and juicy blueberries. Topped with nutty quinoa, crunchy pumpkin seeds, and a perfectly fried egg, this dish is both nutritious and delicious.

Ultra-processed food is everywhere in the headlines, and plenty of us have decided we would like to eat less of it. There is just one problem: when it comes to actually pointing at a product and saying whether it counts, most people are stumped. A recent UK study put this into sharp focus, and the findings are surprisingly reassuring. If you are not quite sure what ultra-processed food really is, you are in very good company, and there is a simple way to cut through the confusion. What the study found Researchers writing in the journal BMC Global and Public Health interviewed 30 UK adults who do the food shopping and cooking for their households. Almost everyone saw ultra-processed foods, or UPFs, as artificial and probably unhealthy. Yet when asked to sort real foods into categories, they struggled. The technical system used to define UPFs made little sense to them, and the line between an ordinary processed food and an ultra-processed one felt blurry and hard to pin down. This fits a wider pattern. Earlier research has found that while around 73 percent of UK adults recognise the term ultra-processed food, only about 13 percent can correctly identify which products actually fall into the category. That is a striking gap, especially now that ultra-processed foods make up more than half of the average person's daily calories in the UK. Why it is so confusing Part of the trouble is that the official definition was designed for scientists, not shoppers. It sorts food by how much it has been industrially processed and reformulated, which is useful for researchers but hard to apply in a supermarket aisle. The obvious culprits are easy enough. Most people happily identify fizzy drinks, crisps and packaged biscuits as ultra-processed. It is the borderline cases that trip everyone up. In the study, foods like yogurt and plant-based meat alternatives caused real head-scratching, because they can be simple or heavily reformulated depending on the brand. Clever marketing does not help either. A product can be covered in words like natural, high protein or plant-based and still be ultra-processed. Labels are designed to sell, not to help you classify what you are buying. A simple test that actually works Here is the good news. You do not need to memorise a scientific system to eat well. Interestingly, the people in the study had already hit on a sensible shortcut of their own: they looked at the ingredients list. That instinct is a genuinely useful tool, and you can lean on it too. Turn the packet over and read the ingredients. Ask yourself two simple questions. First, is the list long? Second, is it full of things you would never find in a home kitchen? Ingredients like emulsifiers, stabilisers, artificial flavourings, colourings, sweeteners, protein isolates and hydrogenated or interesterified fats are all signs of heavy industrial processing. If a product reads like a chemistry set, it is very likely ultra-processed. If it reads like a recipe you could recreate at home, from a handful of recognisable ingredients, it is almost certainly not. This is not a perfect scientific test, but it is a practical one that gets you most of the way there, and it works far better than trying to guess from the front of the pack. What clearly is, and clearly isn't To make it concrete, foods that are almost always ultra-processed include fizzy and energy drinks, mass-produced sliced bread, packaged cakes, biscuits and crisps, sweetened breakfast cereals, instant noodles and most ready meals. At the other end sit whole and minimally processed foods: plain oats, dried beans and lentils, nuts and seeds, plain natural yogurt, tinned tomatoes, fresh fruit and vegetables, and simple storecupboard staples. Something like a bag of Organic Jumbo Oats, with one ingredient on the label, is about as far from ultra-processed as food gets. Knowing is only half the battle The study made one more important point worth being honest about. Even people who could spot ultra-processed food did not always avoid it, and the reasons were completely understandable: cost, convenience, taste and family habits. The researchers concluded that awareness alone is unlikely to change much if healthier, less processed options remain more expensive or harder to reach. In other words, this is not simply a matter of willpower or ignorance. That is exactly why building meals around affordable whole-food staples matters so much. Basics like oats, pulses, rice, nuts and seeds are cheap, filling and about as minimally processed as it gets, especially when bought in larger, better-value quantities. Making those the foundation of your shopping is one of the most practical ways to eat less ultra-processed food without spending more. So if you have felt confused about what counts as ultra-processed, you are far from alone, and you do not need a science degree to make good choices. Read the ingredients, favour short and recognisable lists, and build your meals around simple whole foods you could imagine cooking from scratch. That single habit will do more than any amount of memorising ever could. This article is for general information and is not medical or dietary advice. If you have specific health concerns, it is worth speaking to a doctor or registered dietitian.

Millet is one of those foods that has been feeding people for thousands of years yet still flies under the radar in British kitchens. It is naturally gluten-free, gentle on the stomach, quick to cook and genuinely versatile, turning up as grain, flakes and flour. If you have never given it a go, here is everything you need to know about millet, including what it is, why it is good for you, and how to use each form. What exactly is millet? Millet is a small, round, pale golden seed harvested from a type of grass. Like quinoa and buckwheat, it is technically a seed rather than a true cereal grain, which is part of why it is naturally gluten-free. It has a mild, mildly nutty, slightly creamy flavour that takes on other tastes beautifully, making it a friendly starting point for anyone new to alternative grains. Is millet good for you? Millet has a genuinely useful nutritional profile. It is a good source of fibre and provides plant protein, along with minerals, and it is particularly notable for its magnesium content. Because it is naturally gluten-free, it is a valuable staple for anyone with coeliac disease or a gluten sensitivity, offering variety beyond the usual rice and potatoes. As a wholegrain-style food, it also delivers slow-release energy, which helps you feel satisfied for longer. As with any single food, the benefits come from making it part of a varied, balanced diet rather than relying on it alone. Millet grain: the versatile all-rounder Whole millet grain is the most versatile form, and it cooks in around 15 to 20 minutes. Simmer it in water or stock and it works much like rice or couscous, as a base for salads, a bed for curries and stews, or a side in its own right. Cook it with a little more liquid and stir it, and it turns soft and creamy, almost like a savoury polenta or a comforting porridge. Our Organic Millet Grain is a cheap, filling staple that deserves a regular spot in the cupboard. Millet flakes: perfect for breakfast and baking Millet flakes are the grain rolled into thin flakes, rather like oats. This makes them ideal for a gluten-free porridge, either on their own or mixed with other flakes, and they are lovely in homemade granola, flapjacks and energy balls. You can also stir them into bakes for extra texture and goodness. Our Organic Millet Flakes are a simple way to add variety to your breakfasts. Millet flour: gluten-free baking made easy Millet flour is milled from the whole seed into a fine, pale flour with a mild, slightly sweet, creamy flavour. It is a useful addition to gluten-free baking, where it adds a soft crumb and a gentle taste to breads, pancakes, muffins and biscuits. Because it is gluten-free, it works best blended with other gluten-free flours and a binder rather than used entirely on its own for risen bakes. Our Organic Millet Flour is a good, well-priced staple for anyone baking without gluten. How to get started with millet The easiest way in is to swap millet grain for rice in a dish you already make, such as a curry, a stew or a grain salad. Toasting the dry grain in the pan for a minute before adding liquid brings out its nutty flavour. From there, try millet flakes for breakfast and millet flour in your baking, and you will quickly find this humble seed earning a permanent place in your kitchen. Millet is an affordable, naturally gluten-free and genuinely versatile food that deserves far more attention than it gets. Whether you use the grain as a rice alternative, the flakes for breakfast or the flour for baking, it is an easy, nutritious way to add variety to your meals. Give it a try, and you may wonder why you overlooked it for so long.

There is a stubborn myth that eating wholefoods and eating cheaply cannot go together, that a cupboard full of natural, unprocessed food is a luxury. In reality, some of the most nutritious wholefoods are also among the cheapest food you can buy. With a few smart habits, and the right place to shop, eating well on a budget is very achievable. Here is how to fill your kitchen with quality wholefoods without overspending. The cheapest wholefoods are often the healthiest It is worth starting with a reassuring fact: many of the best-value foods per serving are simple, natural staples. Oats, rice, dried pulses, beans and lentils cost very little, keep for a long time, and are packed with fibre, protein and slow-release energy. Plant proteins like beans and lentils are considerably cheaper than meat, which is why building more meals around them is one of the most effective ways to cut your food bill while eating well. Grains such as millet are another quietly brilliant budget buy. Our Organic Millet Grain, for instance, is inexpensive, filling and endlessly versatile, and works out at just pennies per portion. Simple habits that stretch your budget A handful of everyday habits make a real difference to what you spend. Cook from scratch where you can, since ready-made and processed foods almost always cost more per portion than making the same thing yourself from basic ingredients. Batch cook and freeze, so a big pot of soup, stew or dhal becomes several cheap meals rather than one. Reduce waste by storing food properly and using up what you have, because thrown-away food is wasted money. And buy plain, unbranded staples rather than heavily marketed versions of the same thing, since you are often paying for packaging and advertising rather than better food. Buy in bulk for the biggest savings One of the simplest ways to bring the price down is to buy the staples you use most in larger quantities. Bigger bags almost always work out cheaper per kilogram than small packs, because you pay for less packaging and handling per portion. Store bulk buys in airtight containers somewhere cool and dark, keep oily foods like nuts in the fridge or freezer, and portion large bags into manageable amounts so nothing goes to waste. The biggest saving of all: the Whole Food Earth Club Beyond all these habits, the single easiest way to get cheaper wholefoods with us is to join our Club. The Whole Food Earth Club is completely free to join, with no membership fee and no subscription, and it unlocks lower, member-only prices across our whole range. You simply create a free account, log in, and the member prices appear as you shop. The reason we can offer those prices is straightforward. We cut out the middleman, we run on low margins and high volume. The Club is how we pass those true, direct prices on to our members. It is free, there is no catch, and it stacks neatly with buying in bulk, so you save twice over. Affordable wholefoods Eating wholefoods on a budget really comes down to a few sensible moves. Build your meals around cheap, nutritious staples like oats, pulses and grains. Cook from scratch, batch cook and waste less. Buy the things you use most in bulk. And join the Club so you are paying our lowest prices to begin with. Do all four, and a cupboard full of quality wholefoods becomes not a luxury but one of the most affordable ways to eat. Good food does not have to be expensive. The cheapest wholefoods are frequently the healthiest, and with a little planning and the right prices, eating well for less is entirely within reach. Stock up on the basics, shop smart, and let your everyday cooking do the rest.

Nut butter should be one of the simplest foods in the shop: nuts, blended into a jar. Yet walk down the aisle and you will find jars bulked out with palm oil, sweetened with sugar and stiffened with additives. Learning to read the label is the difference between a genuinely good, wholesome nut butter and a processed spread pretending to be one. Here is exactly what to look for. Check the ingredients first The single most useful habit is to turn the jar around and read the ingredients before anything else. The best nut butters have just one: nuts. That is it. A truly good peanut butter, for example, should list only peanuts, ideally at 100%. The shorter the list, the closer you are to real, honest nut butter. If the list runs to several lines, that is your first warning sign. What you don't want to see A few common additives are worth avoiding, and knowing why helps. Palm oil and other vegetable oils are added to stop the natural oils separating and to create an artificially smooth, stable texture. They bulk out the jar cheaply and bring environmental concerns with palm oil in particular. Added sugar turns a savoury, nutritious food into something closer to a sweet spread, and it is surprisingly common even in "natural" looking jars. Added salt is often included in larger amounts than you would choose yourself. And emulsifiers and stabilisers are there purely to alter texture and shelf life, not to make the butter better. None of these belongs in a simple, quality nut butter. Why natural oil separation is a good sign Here is something that puts people off unnecessarily. In a real, additive-free nut butter, a layer of natural oil often rises to the top of the jar. Many assume this means the product has gone wrong, when in fact it is the opposite: it is proof that nothing has been added to hold it artificially together. All you need to do is give it a good stir before use. If a nut butter never separates, it usually means stabilising oils have been added to stop it. A little separation is a badge of honesty. Why stone-ground and artisanal matters How a nut butter is made affects both flavour and quality. Stone-ground nut butters are milled slowly between stones, which keeps the temperature down and preserves the natural flavour and character of the nuts. The result is a richer, more rounded taste and a texture that feels like real ground nuts rather than a slick, uniform paste. Artisanal, small-batch production tends to mean more care over the nuts themselves and less reliance on shortcuts and additives. In short, better methods make better butter. A benchmark to look for If you want a simple example of what good looks like, our RAWGORILLA Organic Smooth Peanut Butter and Organic Crunchy Peanut Butter tick every box on this list. They are made from 100% organic peanuts and nothing else, stone-ground the traditional way, with no palm oil, no added sugar, no added salt and no emulsifiers. They will separate a little, because there is nothing artificial holding them together, and they come in a generous 1kg jar for proper value. That is the standard worth measuring any nut butter against. How to store and use natural nut butter Because good nut butter contains only nuts, a few simple habits keep it at its best. Give it a thorough stir when you first open it to mix the natural oils back through. Store it in a cool cupboard, or in the fridge if you prefer a firmer texture and want to extend its life, though chilling makes it harder to spread. Beyond toast, use it in smoothies, satay sauces, porridge, baking, energy balls and dressings, where its pure nutty flavour really shines. The bottom line Choosing the best nut butter comes down to one simple rule: read the label and look for just nuts. Avoid palm oil, added sugar, salt and emulsifiers, welcome a little natural oil separation, and favour stone-ground, artisanal jars made with care. Do that, and every spoonful will be exactly what nut butter should be, real food and nothing else.

Carob has quietly been a favourite in health food shops for decades, often described as a natural alternative to chocolate. But what exactly is it, how does it compare to cocoa, and is it any good? If you have spotted carob powder on the shelf and wondered whether it is worth a try, here is a complete, honest guide to this naturally sweet ingredient. What is carob? Carob comes from the pod of the carob tree, an evergreen native to the Mediterranean. The long, leathery pods are dried, roasted and ground into a fine powder that looks a little like cocoa. Carob has been eaten for thousands of years around the Mediterranean and Middle East, both as a food and as a natural sweetener. The powder has a warm, malty, naturally sweet flavour with caramel notes, which is why it is so often compared to chocolate. How is carob different from cocoa? Although carob and cocoa look similar and are used in similar ways, they are quite different. The most important distinction is that carob is naturally sweet, whereas cocoa is naturally bitter, so recipes using carob often need less added sugar. Carob is also naturally free from caffeine and theobromine, the stimulant compounds found in chocolate, which makes it popular with people who are sensitive to caffeine or who want something to enjoy in the evening. Carob is lower in fat than cocoa too, and it brings its own fibre. The honest caveat is that carob does not taste exactly like chocolate. It is delicious in its own right, but it has a distinct malty, fruity character, so it is best appreciated as its own ingredient rather than expected to be an identical swap for cocoa. Is carob good for you? Carob has some genuinely appealing qualities. It is a source of fibre, contains various minerals, and is naturally caffeine-free, which sets it apart from chocolate. Because it is naturally sweet, it can help you cut back on added sugar in baking and drinks. That said, it is best thought of as a wholesome, enjoyable ingredient rather than a superfood or a health cure. As with anything, the benefits come from using it as part of a varied, balanced diet. How to use carob powder Carob powder is wonderfully versatile and can be used much like cocoa. Stir it into warm milk or a plant-based alternative for a naturally sweet, caffeine-free hot drink, a lovely bedtime option. Add it to smoothies, porridge and yoghurt for a mellow, chocolatey sweetness. In baking, use it in cakes, brownies, biscuits, flapjacks and energy balls, remembering to reduce the sugar a little because carob is already sweet. It also works beautifully alongside ingredients like banana, dates, orange and nut butter. Our Organic Carob Powder has no added sugar and is an easy way to start experimenting. Can you swap carob for cocoa in recipes? Yes, with a couple of tweaks. As a rough guide, carob powder can replace cocoa powder in roughly equal amounts, but because carob is sweeter and less bitter, it is worth cutting back on the sugar in the recipe and tasting as you go. The flavour will be gentler and maltier rather than deep and bitter, so it suits recipes where you want a softer, sweeter result. It is well worth a little experimentation to find the balance you like. Who might especially enjoy carob? Carob is a natural fit for several people. Anyone avoiding caffeine, including those cutting back in the evenings, will appreciate that it has none. It is naturally vegan and suits plant-based diets. And because it is sweet and mellow, it is often popular with children and with anyone who finds dark chocolate too bitter. It is also a useful cupboard ingredient for lower-sugar baking. A versatile & healthy ingredient Carob is a naturally sweet, caffeine-free, fibre-rich powder made from Mediterranean carob pods, and it deserves a place on the shelf in its own right. It is not a perfect chocolate impersonator, but as a wholesome, versatile ingredient for drinks, baking and snacks, it has plenty to offer. Give it a try, adjust the sugar to suit its natural sweetness, and enjoy carob for exactly what it is.

Those golden flakes of nutritional yeast, or nooch as it is affectionately known, are one of the most useful things you can keep in a plant-based kitchen. With a savoury, cheesy, umami flavour and no dairy at all, they can add depth to all sorts of dishes, if you know how to use them. If you already have a tub and are wondering what to do with it, this guide is packed with ways to make the most of it. A quick reminder of what it is - versatile, savoury seasoning In short, nutritional yeast is a deactivated yeast, grown as a food and dried into flakes to be used as a savoury seasoning rather than to make bread rise. If you would like the full story on what it is and how it is made, our guide to what nutritional yeast is covers it in detail. Here, we are focusing on the fun part: how to cook with it. Why does everyone love the flavour? The big appeal of nutritional yeast is its taste. It has a naturally savoury, nutty, cheesy quality with a satisfying umami depth, which is remarkable given that it contains no dairy at all. That is exactly why it has become such a favourite in plant-based cooking: it delivers a cheesy, moreish flavour without cheese, making it invaluable for anyone who is vegan, dairy-free or simply cutting down on cheese. It is a big part of why nutritional yeast has remained popular rather than fading as a passing fad. Is nutritional yeast good for you? Nutritional yeast has a genuinely useful nutritional profile. It is a source of plant protein and contains fibre, and it naturally provides B vitamins. Many versions, including ours, are also fortified with vitamin B12, which is particularly valuable because B12 is difficult to obtain from a purely plant-based diet and is important for normal energy and nervous system function. This makes fortified nutritional yeast a handy addition for vegans and vegetarians. One thing to check is the label, because not all nutritional yeast is fortified with B12. If B12 is a reason you are buying it, look for a product that specifically states it is added. Our Nutritional Yeast Flakes with B12 are fortified, so you get that benefit alongside the flavour. As with any food, it is best enjoyed as part of a varied, balanced diet rather than relied on alone. How to use nutritional yeast This is where nooch really shines, because it is wonderfully easy to use. The simplest approach is to sprinkle it, like a savoury, cheesy seasoning, straight onto finished food. Try it over pasta in place of grated parmesan, shaken onto popcorn for an addictive snack, or scattered over roasted vegetables, soups, salads and jacket potatoes. It also works beautifully stirred into cooking. It is the key ingredient in most vegan cheese sauces, giving that classic cheesy flavour to a mac and cheese made without dairy. Add it to risottos, scrambled tofu, mashed potato, gravies and dressings for extra savoury depth, or stir a spoonful into soups and stews. A little brings a lovely richness, so start modestly and add to taste. Nutritional yeast versus other yeasts It is worth clearing up a common confusion. Nutritional yeast is not the same as baker's yeast, which is alive and used to make dough rise, so the two cannot be swapped. It is also different from brewer's yeast, which is a by-product of beer making and tends to taste more bitter. Nutritional yeast is grown specifically as a food, deactivated, and valued for its pleasant, savoury flavour rather than any rising or brewing power. Strong trend Nutritional yeast is far more than a passing health trend. It is a versatile, savoury seasoning with a genuinely useful nutritional profile, especially when fortified with B12, and its cheesy, umami flavour has earned it a lasting place in kitchens well beyond the vegan community. Keep a tub to hand, sprinkle it generously, and you will quickly see why nooch has such a devoted following.











