Up to 55%
Club - Best Value
Up to 55% off. Ideal for bigger orders. Fixed low prices on every product plus free delivery over £50
20%
Loyalty - you're on it
Perfect for smaller, frequent shops. 20% off our brands*, free delivery over £35 and points on every order.
Pantry
Stock & Prep - Stock & Bite
Basic pantry staples and everyday snacks. Already at the lowest price for everyone.


Premium | High Strenght | Vegan | GMO Free | Food Supplement |
Vitamin C, aka ascorbic acid, helps to keep us feeling mentally and physically well by supporting the body in multiple processes. You can find it in fresh fruit and vegetables like peppers, citrus fruits, tomatoes, berries, potatoes (especially new potatoes), and leafy greens.
Vitamin C Powder (100% Pure Ascorbic Acid)
Premium | High Strenght | Vegan | GMO Free | Food Supplement |
Vitamin C, aka ascorbic acid, helps to keep us feeling mentally and physically well by supporting the body in multiple processes. You can find it in fresh fruit and vegetables like peppers, citrus fruits, tomatoes, berries, potatoes (especially new potatoes), and leafy greens.

No nasties cleaning! The best at home recipe for making an easy eco-friendly toilet cleanser

Disinfect, descale, decimate soap scum and sparkle. Our Citric Acid Tile Paste is a dream come true.

DIY face masks can be cheaper than store-bought, it helps the environment by reducing plastic packaging and are easy enough to make.

Making your own body scrub is one of the best ways to ensure you know exactly what you are putting on your skin.

Diatomaceous earth can be used to improve dental hygiene while still keeping your brushing routine short.

A fun healthy snack packed with nutrients, low in fat, vegan friendly and gluten free!

Diatomaceous earth is a naturally occurring sand made from the fossilized remains of diatoms. These are tiny aquatic organisms whose skeletons are composed of natural silica – an essential ingredient of diatomaceous earth. It looks like an off-white powder, a bit like talc, and has no noticeable odour. It's non-toxic and abrasive and can be used for a number of handy things. And please don't worry, as diatomaceous earth is a vegan product, meaning that no diatoms were hurt during the production process. What is Diatomaceous Earth Used For? There are two main types of diatomaceous earth: food grade and feed grade. Food grade diatomaceous earth is often used as alternative medicine. It can be ingested or used on the outside of the body to cure various ailments. Food grade can also help cleanse the digestive tract, improve cholesterol and bone health, and promote hair growth. Feed grade diatomaceous earth is used as a natural pesticide and effectively kills fleas and other pests, including ticks, ants, cockroaches, and bed bugs. When sprinkled around the house or placed directly onto your pet's coat, the powder scratches the insects with its abrasive, sharp edges, penetrating the exoskeleton while absorbing its oils and fats. This dries the insects out, killing them. The difference between feed and food grade diatomaceous earth is due to the level of filtration. While both contain less than 1% crystalline silica, food grade contains fewer heavy metals, making it safer for human consumption. How to Use Diatomaceous Earth When consuming diatomaceous earth, take one teaspoon once a day alongside a glass of water. For best results, use it on an empty stomach at least one hour before eating or two hours after. Drinking an additional glass of water after each dose will improve the effects of the powder. When used against fleas and other insects, diatomaceous earth can be sprinkled directly onto a carpet or soil. It can also be used in the garden to protect your plants and crops from pests. However, you'll need to reapply the powder after heavy rain or dew for it to work. As a non-toxic, natural substance, the rain will simply wash it away. On carpets, sprinkle the powder where fleas are most likely to hide and leave it for three days. Vacuum the carpet thoroughly to remove dead fleas and repeat the process over a couple of weeks to capture newly-hatched eggs. You can also sprinkle diatomaceous earth on your bed in case of a bed bug infestation. Just remember to vacuum it off before you go to sleep, as it may feel a little itchy. If you've found fleas on your pet's fur, diatomaceous earth can be applied directly to the coat. After sprinkling it into fur, brush it deep into the scalp, being careful to avoid the eyes and nose. Your pet shouldn't be bothered by the powder and may even enjoy a good brush. While the powder can kill fleas, it can't kill insect eggs. Therefore, repeat the treatment for a minimum of two weeks. After using diatomaceous earth, store it in a cool, dry pantry or cupboard to keep it at its best for longer. How Long Before You Feel the Effects of Diatomaceous Earth? It can take a little while for the silica in diatomaceous earth to work through your system. Don't be disheartened if you don't feel the effects straight away, as it usually takes between 6-8 weeks for results to show. Is Diatomaceous Earth Safe for Pets? As a non-toxic substance, diatomaceous earth is perfectly fine to use on dogs, cats, and larger mammals. However, when using it on your pet, be careful not to get it near the eyes or nose, as it may dry them out and cause irritation. We wouldn't advise using diatomaceous earth around lizards and geckos, as the powder can irritate the skin. As a general rule of thumb, keep it away from reptiles in case it dries them out and causes health issues. Similarly, diatomaceous earth is not safe around spiders or other pet insects as it will dehydrate and kill them. You should only use food grade diatomaceous earth with your pets as this is the grade that's safe for animals if accidentally ingested. To make it easier for you, we only sell diatomaceous earth that's kind for both pets and humans. Where to Buy Diatomaceous Earth? You can find both Food Grade Diatomaceous Earth and Feed Grade Diatomaceous Earth in our online store. Wholefood Earth is committed to providing full transparency on the testing and acquisitions procedure for your peace of mind, so check out the product pages to find out more. /**/

Stand in front of a shelf of salt these days and it can be baffling. Pink, grey, black, fine, coarse, flaky, cheap and expensive, all promising something a little different. The truth is that most salts are chemically very similar, but they vary in crystal size, mineral traces, how they are made and, above all, what they are best used for. Here is a clear guide to the main kinds of salt and which one to reach for depending on the job. First, a quick reality check Almost all edible salt is mostly sodium chloride. The differences between them, the trace minerals and subtle flavours, are real but small, especially given that we use salt in tiny amounts. So while the fancier salts have genuine charms, it is worth choosing them for their flavour, texture and how they suit a particular task, rather than expecting big health differences. Whatever salt you choose, health guidance is the same: keep your total salt intake within sensible limits. Everyday table and cooking salt Standard table salt is fine-grained, inexpensive and dissolves quickly, which makes it a practical all-rounder for cooking. It is usually heavily refined and often contains anti-caking agents to keep it free-flowing, and in some countries it is fortified with iodine. Its fine, even grains make it reliable for baking, where precise, consistent seasoning matters. If you prefer something less processed, a fine natural salt does the same everyday job without the additives. Himalayan pink salt Himalayan pink salt is a rock salt, mined rather than harvested from the sea, and its pretty pink hue comes from traces of minerals such as iron. It is unrefined and additive-free, with a clean flavour, which makes it a lovely everyday choice. The fine version is ideal for general seasoning and cooking, so our Fine Himalayan Salt works as a natural everyday salt. The Coarse Himalayan Salt is perfect for salt grinders and for brining, where you want larger crystals. Celtic and grey sea salt Celtic sea salt, traditionally hand-harvested along the coast of Brittany, is unrefined and keeps its natural moisture, giving it a soft, greyish colour and a gentle, mineral-rich flavour. It is a beautiful salt for cooking and, especially, for finishing, sprinkled over a dish just before serving to add flavour and a little texture. Our Celtic Grey Sea Salt from Guérande is a classic example, sun-dried and additive-free. Many people find its moist, mineral character means a little goes a long way. Flaky finishing salt Flaky sea salt has large, delicate, pyramid-shaped crystals that are made for finishing rather than cooking. Scattered over a finished dish, a caramel, a piece of roasted meat or even chocolate, it delivers little bursts of salinity and a satisfying crunch. It would be wasted stirred into a pot, where it simply dissolves, so keep it for the final flourish. Smoked salt for a barbecue depth If you love a savoury, smoky flavour, smoked salt is a wonderful thing to keep in the cupboard. It is made by slowly cold-smoking sea salt over wood, so the smokiness is entirely natural rather than a bottled flavouring. Hickory is a classic choice, giving a rich, mellow, barbecue-like character. Our Hickory Smoked Sea Salt Pyramid Flakes combine that smoky depth with delicate, hollow pyramid crystals that melt quickly, making them brilliant for finishing. Sprinkle them over roasted vegetables, grilled corn, chips, eggs, popcorn or even a rich chocolate dessert to add a moreish, savoury smokiness. Like other finishing salts, they are best added at the end so the flavour and texture really come through. Black salt (Kala Namak) Black salt, or kala namak, is a special case with a very particular use. It is a sulphurous rock salt with a distinctly egg-like aroma, and it is prized in Indian cooking and, increasingly, in plant-based kitchens. A pinch gives vegan dishes like tofu scramble a remarkably egg-like flavour. Our Kala Namak Fine Black Salt is the one to reach for when you want that savoury, eggy note. It is a seasoning for specific dishes rather than an everyday salt. Rock salt for grinders and brining Coarse rock salt and other large-crystal salts are the workhorses for specific tasks. Their big crystals are ideal for topping up a salt grinder, for making brines to flavour and tenderise, and for salt crusts and preserving. You would not usually season a finished plate with them, but for these jobs they are exactly right. One salt that is not for eating: Epsom salt It is worth clearing up a common source of confusion. Epsom salt is not a culinary salt at all. It is magnesium sulphate, a completely different compound, traditionally dissolved in a warm bath to soak tired muscles and aid relaxation. Our Epsom Bath Salts are for the bathroom, not the kitchen, so never use them for cooking. If a recipe calls for salt, it never means Epsom salt. Which salt for which need? To pull it all together: for everyday cooking and baking, a fine table or fine Himalayan salt is your reliable choice. For finishing a dish with flavour and texture, reach for a flaky or moist grey Celtic salt. For salt grinders and brining, use coarse Himalayan or rock salt. For vegan cooking that wants an eggy flavour, keep some black salt to hand. And for a relaxing soak rather than the dinner plate, that is where Epsom salt comes in. Different salt for different needs There is no single best salt, only the right salt for the job. Once you know that fine salts are for cooking, coarse salts are for grinders and brines, flaky and grey salts are for finishing, black salt is for that special eggy note, and Epsom salt is strictly for the bath, the shelf stops being confusing. Keep a couple that suit how you cook, use them thoughtfully and in moderation, and you will get the best from each.

Those golden flakes of nutritional yeast, or nooch as it is affectionately known, are one of the most useful things you can keep in a plant-based kitchen. With a savoury, cheesy, umami flavour and no dairy at all, they can add depth to all sorts of dishes, if you know how to use them. If you already have a tub and are wondering what to do with it, this guide is packed with ways to make the most of it. A quick reminder of what it is - versatile, savoury seasoning In short, nutritional yeast is a deactivated yeast, grown as a food and dried into flakes to be used as a savoury seasoning rather than to make bread rise. If you would like the full story on what it is and how it is made, our guide to what nutritional yeast is covers it in detail. Here, we are focusing on the fun part: how to cook with it. Why does everyone love the flavour? The big appeal of nutritional yeast is its taste. It has a naturally savoury, nutty, cheesy quality with a satisfying umami depth, which is remarkable given that it contains no dairy at all. That is exactly why it has become such a favourite in plant-based cooking: it delivers a cheesy, moreish flavour without cheese, making it invaluable for anyone who is vegan, dairy-free or simply cutting down on cheese. It is a big part of why nutritional yeast has remained popular rather than fading as a passing fad. Is nutritional yeast good for you? Nutritional yeast has a genuinely useful nutritional profile. It is a source of plant protein and contains fibre, and it naturally provides B vitamins. Many versions, including ours, are also fortified with vitamin B12, which is particularly valuable because B12 is difficult to obtain from a purely plant-based diet and is important for normal energy and nervous system function. This makes fortified nutritional yeast a handy addition for vegans and vegetarians. One thing to check is the label, because not all nutritional yeast is fortified with B12. If B12 is a reason you are buying it, look for a product that specifically states it is added. Our Nutritional Yeast Flakes with B12 are fortified, so you get that benefit alongside the flavour. As with any food, it is best enjoyed as part of a varied, balanced diet rather than relied on alone. How to use nutritional yeast This is where nooch really shines, because it is wonderfully easy to use. The simplest approach is to sprinkle it, like a savoury, cheesy seasoning, straight onto finished food. Try it over pasta in place of grated parmesan, shaken onto popcorn for an addictive snack, or scattered over roasted vegetables, soups, salads and jacket potatoes. It also works beautifully stirred into cooking. It is the key ingredient in most vegan cheese sauces, giving that classic cheesy flavour to a mac and cheese made without dairy. Add it to risottos, scrambled tofu, mashed potato, gravies and dressings for extra savoury depth, or stir a spoonful into soups and stews. A little brings a lovely richness, so start modestly and add to taste. Nutritional yeast versus other yeasts It is worth clearing up a common confusion. Nutritional yeast is not the same as baker's yeast, which is alive and used to make dough rise, so the two cannot be swapped. It is also different from brewer's yeast, which is a by-product of beer making and tends to taste more bitter. Nutritional yeast is grown specifically as a food, deactivated, and valued for its pleasant, savoury flavour rather than any rising or brewing power. Strong trend Nutritional yeast is far more than a passing health trend. It is a versatile, savoury seasoning with a genuinely useful nutritional profile, especially when fortified with B12, and its cheesy, umami flavour has earned it a lasting place in kitchens well beyond the vegan community. Keep a tub to hand, sprinkle it generously, and you will quickly see why nooch has such a devoted following.

Carob has quietly been a favourite in health food shops for decades, often described as a natural alternative to chocolate. But what exactly is it, how does it compare to cocoa, and is it any good? If you have spotted carob powder on the shelf and wondered whether it is worth a try, here is a complete, honest guide to this naturally sweet ingredient. What is carob? Carob comes from the pod of the carob tree, an evergreen native to the Mediterranean. The long, leathery pods are dried, roasted and ground into a fine powder that looks a little like cocoa. Carob has been eaten for thousands of years around the Mediterranean and Middle East, both as a food and as a natural sweetener. The powder has a warm, malty, naturally sweet flavour with caramel notes, which is why it is so often compared to chocolate. How is carob different from cocoa? Although carob and cocoa look similar and are used in similar ways, they are quite different. The most important distinction is that carob is naturally sweet, whereas cocoa is naturally bitter, so recipes using carob often need less added sugar. Carob is also naturally free from caffeine and theobromine, the stimulant compounds found in chocolate, which makes it popular with people who are sensitive to caffeine or who want something to enjoy in the evening. Carob is lower in fat than cocoa too, and it brings its own fibre. The honest caveat is that carob does not taste exactly like chocolate. It is delicious in its own right, but it has a distinct malty, fruity character, so it is best appreciated as its own ingredient rather than expected to be an identical swap for cocoa. Is carob good for you? Carob has some genuinely appealing qualities. It is a source of fibre, contains various minerals, and is naturally caffeine-free, which sets it apart from chocolate. Because it is naturally sweet, it can help you cut back on added sugar in baking and drinks. That said, it is best thought of as a wholesome, enjoyable ingredient rather than a superfood or a health cure. As with anything, the benefits come from using it as part of a varied, balanced diet. How to use carob powder Carob powder is wonderfully versatile and can be used much like cocoa. Stir it into warm milk or a plant-based alternative for a naturally sweet, caffeine-free hot drink, a lovely bedtime option. Add it to smoothies, porridge and yoghurt for a mellow, chocolatey sweetness. In baking, use it in cakes, brownies, biscuits, flapjacks and energy balls, remembering to reduce the sugar a little because carob is already sweet. It also works beautifully alongside ingredients like banana, dates, orange and nut butter. Our Organic Carob Powder has no added sugar and is an easy way to start experimenting. Can you swap carob for cocoa in recipes? Yes, with a couple of tweaks. As a rough guide, carob powder can replace cocoa powder in roughly equal amounts, but because carob is sweeter and less bitter, it is worth cutting back on the sugar in the recipe and tasting as you go. The flavour will be gentler and maltier rather than deep and bitter, so it suits recipes where you want a softer, sweeter result. It is well worth a little experimentation to find the balance you like. Who might especially enjoy carob? Carob is a natural fit for several people. Anyone avoiding caffeine, including those cutting back in the evenings, will appreciate that it has none. It is naturally vegan and suits plant-based diets. And because it is sweet and mellow, it is often popular with children and with anyone who finds dark chocolate too bitter. It is also a useful cupboard ingredient for lower-sugar baking. A versatile & healthy ingredient Carob is a naturally sweet, caffeine-free, fibre-rich powder made from Mediterranean carob pods, and it deserves a place on the shelf in its own right. It is not a perfect chocolate impersonator, but as a wholesome, versatile ingredient for drinks, baking and snacks, it has plenty to offer. Give it a try, adjust the sugar to suit its natural sweetness, and enjoy carob for exactly what it is.

There is a common misconception that health can be found in a plastic bottle of synthetic multivitamins. However, the human body is designed to recognise and absorb nutrients in their whole-food form—surrounded by the enzymes, fibres, and co-factors that nature intended. When we talk about our Functional Boosters, we aren't talking about "supplements." We are talking about the most nutritionally dense plants on the planet, dried and powdered to fit into a modern, fast-paced kitchen. Here is how to use the bioavailable power of the Earth to bridge the gaps in your daily nutrition. Morning: The Endocrine Reset Most of us start our day by over-stimulating our nervous system with caffeine. By supporting your morning brew with Energy Adaptogens, you provide your endocrine system with the raw materials it needs for steady stamina. The Maca Protocol: Whether you choose the "gold standard" Black Maca or our classic Organic Maca Powder, you are introducing a root that helps your body "adapt" to stress. The Low-GI Lift: Instead of refined sugar, Lucuma Powder offers a creamy, maple-flavoured sweetness. It's a functional carbohydrate that provides a slow release of energy, preventing the mid-morning crash. Magnesium-Rich Rituals: Our Organic Natural Cacao isn't a confection; it's a mood-boosting powerhouse. High in magnesium, it supports muscle function and cognitive clarity from the moment you wake up. Midday: Bridging the "Green Gap" The modern diet is often "green-deficient." Even with the best intentions, it is difficult to consume the volume of fresh leaves required for optimal phytonutrient intake every single day. Our Green Power range acts as a Concentrated Garden. By adding a teaspoon of Kale, Spinach, or Beetroot powder to a midday soup or smoothie, you are essentially providing your body with a "nutritional insurance policy." These are whole vegetables—fibre and all—offering the nitrates and minerals your circulatory system thrives on. For post-workout recovery, Banana Powder provides the essential potassium needed to prevent cramping and restore glycogen levels naturally. Evening: Building the Immunity Shield Immunity isn't built in a day; it's a long-term project of cellular protection. Instead of reaching for high-dose, synthetic Vitamin C tablets, the goal is to maintain a high-antioxidant baseline. The Vitamin C Titans: Camu Camu and Acerola Cherry are nature's most concentrated sources of Vitamin C. Because they are food-based, your body absorbs them more efficiently than lab-made ascorbic acid. The "Dark Arts" of Defence: Deeply pigmented foods like Acai and Soursop Graviola are packed with anthocyanins—compounds that protect your cells from oxidative stress. Gut-Immune Synergy: 70% of your immune system lives in your gut. The tart, vibrant duo of Hibiscus and Baobab provides the prebiotic fibre that feeds your beneficial bacteria, ensuring your "first line of defence" is always ready. The Non-UPF Commitment Everything in our Superfood range is single-ingredient. No anti-caking agents, no artificial sweeteners, and zero industrial processing. We provide the raw materials; you provide the kitchen. Are you ready to move beyond the label? Explore the full Functional Booster collection and reclaim your nutritional integrity.

In a world dominated by ultra-processed shortcuts and synthetic "multivitamins," it is easy to forget that the most potent fuel comes directly from the earth. At Whole Food Earth, we don't believe in "supplements." We believe in functional foods—concentrated, single-ingredient powders that work with your body's natural systems rather than overriding them. Our latest collection of Functional Boosters is divided into three focused categories: Energy Adaptogens, Green Power, and the Immunity Shield. Here is how to incorporate these nutritional heavyweights into your daily ritual. Energy Adaptogens: End the Caffeine-and-Crash Cycle Most modern "energy" solutions rely on stimulants that spike your cortisol and leave you depleted. Our adaptogen range is designed to support the endocrine system, providing a steady, sustainable burn. Organic Black Maca & Maca Powder: Known as the "gold standard" for stamina, Maca is an ancient root that supports hormonal balance and physical endurance. Lucuma Powder: A low-GI, maple-flavoured fruit powder. It's the perfect way to add sweetness to your morning without the blood sugar spike that leads to a mid-afternoon slump. Organic Natural Cacao (10-12%): This isn't just for flavour. Pure cacao is a magnesium-rich fuel source that supports both muscle recovery and cognitive mood. Green Power: The Concentrated Garden We've all had those days where the vegetable drawer looks a little bare. Our Green Power range acts as your "nutritional insurance policy," ensuring you never fall short on essential phytonutrients. Organic Kale, Spinach & Beetroot Powders: These are simply pure vegetables, dried at low temperatures and powdered. A single teaspoon carries the nutritional weight of a significant portion of fresh greens, providing a concentrated hit of iron, nitrates, and vitamins. Organic Banana Powder: Naturally rich in potassium, this is the ideal base for post-workout recovery, helping to replenish electrolytes and provide a whole-food carbohydrate source for your muscles. Immunity Shield: Nature's Cellular Protection It's time to ditch the effervescent "coloured" tablets. When your immune system needs support, it craves bioavailable antioxidants and prebiotic fibre—not synthetic dyes and fillers. Camu Camu & Acerola Cherry: These are some of the most potent Vitamin C sources on the planet. Ounce for ounce, they contain significantly more Vitamin C than an entire crate of oranges. Soursop Graviola & Acai Powder: Often referred to as the "Dark Arts" of cellular protection, these deep-pigmented powders offer intense anti-inflammatory support. Organic Hibiscus & Baobab: Beyond their vibrant, tart flavour, these powders are packed with the prebiotic fibre essential for the gut-immune axis. How to Build Your Ritual The beauty of the Wholefood Kitchen is its simplicity. These powders are designed to be "boosters"—not replacements. The Daily Formula: Add one teaspoon from each category to your morning smoothie or overnight oats. By combining an adaptogen for energy, a green for nutrition, and a berry for immunity, you are building a resilient foundation that no synthetic pill can match. Explore the full Functional Booster range in our shop and start eating with intention. Quick Tip If you're new to these flavours, start with Lucuma and Cacao for a familiar, malty taste. For those looking for the ultimate "green" hit, our Organic Spinach and Kale powders pair perfectly with fresh citrus and ginger to mask the earthy notes.





















