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GMO Free | Natural | Vegan | Source of Fibre
Basmati rice is a type of rice grown in the Himalayas, Pakistan and also India. Just like all species of rice, basmati is available in white or brown versions, depending on the extent of the milling process and it is THE rice for curries!
Brown Basmati Rice
GMO Free | Natural | Vegan | Source of Fibre
Basmati rice is a type of rice grown in the Himalayas, Pakistan and also India. Just like all species of rice, basmati is available in white or brown versions, depending on the extent of the milling process and it is THE rice for curries!
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Everything you need to know about rice.By Admin Wholefood Earth - 07/04/2025Rice is a staple in diets all over the world and with good reason, its countless varieties make it an incredibly versatile ingredient, with each type having their own taste, appearance, texture and most importantly nutritional make-ups. Across the world there are over forty thousand varieties of rice being cultivated, so for now we will focus on the most popular types of rice, how to cook them and their health benefits. Long, short or medium, know your grain In most cases rice can be assigned one of three categories, long grain, short grain or medium grain. As its name suggests, short grain rice is typically smaller and rounder with a starchier texture, making it ideal for rice puddings or sushi. Long grain rice on the other hand is longer and thinner, with a fluffier texture, making it well suited for more general recipes. Finally as expected, medium grain rice fits in between long and short grain, it has a slightly sticky starchy texture like short grain rice, but is shaped more like long grain rice, making it a great ingredient for savoury creamy dishes, like paella or risotto.v Long grain white rice Generic long grain white rice is rice that has had its husk, bran and germ removed, this makes it more easily digestible and provides it with its signature almost shiny white colour. White rice has a very neutral flavour which makes it a great base for building a meal around without overwhelming any other ingredients. However, as white rice has had its bran and germ removed it is less nutritionally well rounded than brown rice, so it is important to balance it with nutritionally complete ingredients. That is not to say that white rice isn’t healthy in its own right, it is still a good source of easily digestible carbohydrates, and if you buy enriched white rice then it can be a good way to increase your vitamin B and iron intake. While it can vary from brand to brand, generally speaking, when cooking white rice follow the ratio of 1 cup of rice to 2 cups of water. Brown rice Unlike white rice, brown rice still has its bran and germ intact, this allows it to retain its fibre, making it slightly harder to digest but much more nutritionally complete. As well as having more fibre, brown rice also provides a lot more magnesium, iron and b vitamins than generic white rice would. Being nutritionally dense is not the only reason to opt for brown rather than white rice, it also has a lower glycaemic index. The glycaemic index is a way of categorising how quickly carbohydrates raise blood sugar levels, so generally speaking the lower a food's glycaemic index is, the better it is for both energy release and heart health. The nutritional power of brown rice is the primary reason for its massive popularity, but its slightly nutty taste and chewy texture makes it much less versatile than white rice, and its cooking time is often longer. Jasmine VS Basmati Rice Both Jasmine and Basmati rice are incredibly popular long-grained and aromatic and white, but their textures and subtle differences in flavour give them very different uses. Basmati rice originates from south asia, and is most commonly used in indian and pakistani cuisines. The rich nutty flavour of basmati rice makes it a great accompaniment to intense spices, and its firm yet fluffy texture goes perfectly with creamy curries and dals. On the other hand, jasmine rice hails from thailand and cambodia, and it has a much more delicate almost floral flavour, and a sticky clumpy texture. It is in this sticky texture that jasmine rice really sets itself apart from other white rices, and is what makes it so well suited to east asian cuisine. Basmati rice has a marginally lower glycaemic index, and contains slightly more fibre making it a little bit healthier than jasmine rice overall, but it is best to use each rice according to the meal you are cooking unless you are purely focusing on their health benefits. It is also important to note that jasmine and basmati rice have different cooking instructions, as basmati rice is hardier it requires soaking before it is cooked, and often needs to be cooked for longer than jasmine rice. Wild rice - why is it so amazing? Wild rice is a type of grass originating from north america, where it was a staple part of native american diets for centuries. Much like generic brown rice, wild rice has a chewy texture and a very rich earthy taste, but it also has the benefit of being incredibly nutritionally balanced. Rich in protein, with a middling glycaemic index, and an abundance of antioxidants, wild rice is arguably more nutritionally well rounded than the majority of traditional rices. As wild rice is so chewy it can be a great help in making any meal more filling, particularly stews and soups but also as a stuffing for vegetables or meats. The two golden rules for cooking rice: ● It is always best to thoroughly wash your rice before you cook it, not just to remove any unwanted debris but also to remove excess starch. Excess starch is often what gives rice an unpleasant sludge-like texture which can derail an entire meal. ● Different ratios of water to rice can drastically alter the texture of your rice, for example when cooking white rice, a ratio of 2:1 (liquid to rice) will produce a softer rice, whereas a ratio of 1:1 will produce a tougher chewier final result. Why you should be cooking with rice more often? Once you understand the advantages and disadvantages of different types of rice, as well as their unique textures and flavour profiles, cooking with rice becomes significantly easier, and a lot more fun! Not only are there thousands of types of rice, there are also countless ways to experiment with them, so whether you’re a master chef or just looking to try new things, using different varieties of rice and cooking them in different ways is a great way to open culinary doors while staying healthy. Rice is a staple in diets all over the world and with good reason, its countless varieties make it an incredibly versatile ingredient, with each type having their own taste, appearance,texture and most importantly nutritional make-ups. Across the world there are over forty thousand varieties of rice being cultivated, so for now we will focus on the most popular types of rice, how to cook them and their health benefits. Long, short or medium, know your grain: In most cases rice can be assigned one of three categories, long grain, short grain or medium grain. As its name suggests, short grain rice is typically smaller and rounder with a starchier texture, making it ideal for rice puddings or sushi. Long grain rice on the other hand is longer and thinner, with a fluffier texture, making it well suited for more general recipes. Finally as expected, medium grain rice fits in between long and short grain, it has a slightly sticky starchy texture like short grain rice, but is shaped more like long grain rice, making it a great ingredient for savoury creamy dishes, like paella or risotto. Long grain white rice: Generic long grain white rice is rice that has had its husk, bran and germ removed, this makes it more easily digestible and provides it with its signature almost shiny white colour. White rice has a very neutral flavour which makes it a great base for building a meal around without overwhelming any other ingredients. However, as white rice has had its bran and germ removed it is less nutritionally well rounded than brown rice, so it is important to balance it with nutritionally complete ingredients. That is not to say that white rice isn’t healthy in its own right, it is still a good source of easily digestible carbohydrates, and if you buy enriched white rice then it can be a good way to increase your vitamin B and iron intake. While it can vary from brand to brand, generally speaking, when cooking white rice follow the ratio of 1 cup of rice to 2 cups of water. Brown rice: Unlike white rice, brown rice still has its bran and germ intact, this allows it to retain its fibre, making it slightly harder to digest but much more nutritionally complete. As well as having more fibre, brown rice also provides a lot more magnesium, iron and b vitamins than generic white rice would. Being nutritionally dense is not the only reason to opt for brown rather than white rice, it also has a lower glycaemic index. The glycaemic index is a way of categorising how quickly carbohydrates raise blood sugar levels, so generally speaking the lower a food's glycaemic index is, the better it is for both energy release and heart health. The nutritional power of brown rice is the primary reason for its massive popularity, but its slightly nutty taste and chewy texture makes it much less versatile than white rice, and its cooking time is often longer. Jasmine VS Basmati Rice: Both Jasmine and Basmati rice are incredibly popular long-grained and aromatic and white, but their textures and subtle differences in flavour give them very different uses. Basmati rice originates from south asia, and is most commonly used in indian and pakistani cuisines. The rich nutty flavour of basmati rice makes it a great accompaniment to intense spices, and its firm yet fluffy texture goes perfectly with creamy curries and dals. On the other hand, jasmine rice hails from thailand and cambodia, and it has a much more delicate almost floral flavour, and a sticky clumpy texture. It is in this sticky texture that jasmine rice really sets itself apart from other white rices, and is what makes it so well suited to east asian cuisine. Basmati rice has a marginally lower glycaemic index, and contains slightly more fibre making it a little bit healthier than jasmine rice overall, but it is best to use each rice according to the meal you are cooking unless you are purely focusing on their health benefits. It is also important to note that jasmine and basmati rice have different cooking instructions, as basmati rice is hardier it requires soaking before it is cooked, and often needs to be cooked for longer than jasmine rice. Wild rice, and why it’s amazing: Wild rice is a type of grass originating from north america, where it was a staple part of native american diets for centuries. Much like generic brown rice, wild rice has a chewy texture and a very rich earthy taste, but it also has the benefit of being incredibly nutritionally balanced. Rich in protein, with a middling glycaemic index, and an abundance of antioxidants, wild rice is arguably more nutritionally well rounded than the majority of traditional rices. As wild rice is so chewy it can be a great help in making any meal more filling, particularly stews and soups but also as a stuffing for vegetables or meats. The two golden rules for cooking rice: ● It is always best to thoroughly wash your rice before you cook it, not just to remove any unwanted debris but also to remove excess starch. Excess starch is often what gives rice an unpleasant sludge-like texture which can derail an entire meal. ● Different ratios of water to rice can drastically alter the texture of your rice, for example when cooking white rice, a ratio of 2:1 (liquid to rice) will produce a softer rice, whereas a ratio of 1:1 will produce a tougher chewier final result. Why you should be cooking with rice more often: Once you understand the advantages and disadvantages of different types of rice, as well as their unique textures and flavour profiles, cooking with rice becomes significantly easier, and a lot more fun! Not only are there thousands of types of rice, there are also countless ways to experiment with them, so whether you’re a master chef or just looking to try new things, using different varieties of rice and cooking them in different ways is a great way to open culinary doors while staying healthy.
How To Cook Rice At HomeBy Mac Awais - 10/08/2022Have you tried to cook rice and failed? Is your cooked rice too soft or too hard and stuck to the bottom of the pot? Do you think cooking rice is a nightmare? If you answered yes to at least one of these questions, this article it for you! Indeed, rice may be one of those problematic ingredients in the kitchen and you may think it's hard to cook it correctly. But once you learn a few tips, you will realise it's actually very easy. And pleasant - as in a maximum of twenty minutes, you will be able to enjoy beautifully cooked rice and half of your lunch or dinner ready. Tip 1 - Rinse the rice Just place the rice under the tap and wash it with cold water. Rinsing the rice will help you get rid of the starch. Starch is that dusty thing that makes rice too sticky, and we definitely don't want it here. Tip 2 - Use a good pot The best pots to cook rice are those made with stainless steel and aluminium. They allow the heat to be distributed evenly. Use a medium size pot with a lid. Tip 3. Magic ratio 1:2 You should always check the packaging of the rice for cooking instructions. But remember the ratio of 1:2. This means we need one part of rice and two parts of water (never the opposite). For Basmati rice, for example, you can use a bit less water. Tip 4 - Add salt and rice to boiling water Bring the water to boiling and add some salt depending on the amount of rice you're cooking. When you add rice, the water temperature will decrease quickly and will stop boiling. Tip 5- Keep the lid on Always keep the lid on your rice pot. Cook the rice on low heat and let it simmer. You don't want the water to cook faster than the rice gets soft. You want the steam to stay inside the pot. Tip 6 - You can add spices Now, it's a good moment to add spices. You can use whatever spices you like. You can cook rice with cardamon seeds or bay leaves for a unique flavour. You can also add a spoon of plant-based butter or olive oil (if you prefer). Tip 7 - Cooking time: 18 minutes for white rice & 30 minutes for brown rice White rice only needs 18 minutes to get tender, while brown rice needs 30 minutes to cook. Set a timer to know more or less when the rice is ready. Sometimes, it may need another 1 or 2 minutes to be cooked to perfection. There shouldn't be any water left in the pot, but if there is a lit bit left, it's not a biggie - just drain it out. Check the rice - if it is tender, then it's ready. Tip 8 - Put it aside for a few minutes Before serving, rice needs some time to cool down. Just take the pot from the stove and leave it alone for a few minutes. You can remove the lid while waiting and enjoy the view of your beautifully cooked rice :)
Your January Boost!By Sasha Cort - 13/01/2020Mid-January can make us feel all a bit lost, but it’s time to get back to routine! Now the festive period is done and dusted, it’s time to get back into the flow of things. Which might mean focusing on healthy eating, keeping active, reducing alcohol intake, embarking on your New Year’s Resolutions! All this in mind, we thought we would recommend our January Detox Range! Featuring: Clipper Teas – Detox/Nettle/Dandelion These Herbal Teas can be great for Bloating, Indigestion, Water Retention, Soothing for your tummy after an indulgent Christmas. 3 cups a day in between meals.https://wholefoodearth.com/pages/search-results-page?q=tea&page=2 Together Vitamin D –This Sunshine Vitamin is harder to come by at this time of year, so supplementing in the wintery months is vital. Vitamin D is amazing for your energy levels, bone health, low mood, teeth, hair, skin and nails. Overall Vitality and certainly puts a spring into your step! This product is Vegan Friendly too! (Please consult with your GP/Health Care Professional if unsure or on any Medication) https://wholefoodearth.com/products/together-health-vegan-vitamin-d3-food-supplement-30-capsules Willy’s Kombucha Kombucha is fabulous for your digestion. The Apple Cider Vinegar version is a power packed Detox Drink, rich in natural probiotics. Customers say they feel energised and invigorated with improved digestion. Also great for Colds, Sore Throats, Hair Skin and Nails, Tummy Upset and so much more! The Apple Cider Vinegar Edition comes in three flavours: Apple, Blackcurrant and Raspberry and Introducing Willy’s Ginger Beer – Alcohol Free! Ginger is great for Nausea, Sickness, Stomach Discomfort and Indigestion. (Please consult with your GP/Health Care Professional if unsure or suffer with any Medical Conditions)|https://wholefoodearth.com/products/willys-ginger-kombucha-beer-250ml Donat Water Donat is back in stock! High in demand, this Magnesium Water is magical. Not only great for Indigestion, Heart Burn, Constipation you name it! It is also great for those suffering with Muscle Cramps, Restless Leg Syndrome, Stiffness, Muscle Spasms, Aches and Pains, Low Mood & Stress, Energy levels and may even help you sleep! Magnesium is an adaptogen and adapts to what your body needs. Drink daily for optimum efficiency. https://wholefoodearth.com/products/donat-mg-magnesium-water Wholefood Earth Soya Mince/Chunks A lot of us look to reduce processed and rich foods in the New Year. By swapping meat for plant-based meat alternatives, you will be reducing your fat and cholesterol intake and increasing protein and fibre. Two nutrients vital for helping you feel full, energised, for muscle recovery and overall health. Why not try our Soya Mince in your Bolognese, Cottage Pies, Chilli etc and the Chunks in Stir Fries, Casseroles, Curries, Salads and more! Simply rehydrate in boiled water for 15 mins to an hour depending on the texture you like and mix into your cooking! Super healthy, Versatile, Low Fat, High Protein…Yay! https://wholefoodearth.com/pages/search-results-page?q=soya+mince Pop into our Ramsgate store to see the full range or shop online!
Vital Wheat Gluten - Our NEW product!By Sasha Cort - 08/06/2019Introducing Wholefood Earth's new product listing - Vital Wheat Gluten.Famous for the creation of Seitan - the vegan meat alternative!Vital wheat gluten is a natural protein source found in wheat. It is a powerful flour that is almost pure gluten. It is made from wheat flour that has had the gluten activated during a dehydrating process, removing all other ingredients except the gluten. Wheat gluten has very little starch content and a fantastic way of making dough elasticated. Vital wheat gluten is great for bread making as it helps to increase the gluten content of the bake. It is equally as great used in muffins, cakes and other bakes such as tarts and pastries where you are working with yeast ingredients. A small amount added to yeast bread recipes improves the texture and elasticity of the dough. When combined with water it becomes highly elastic and has a sticky like texture. Vital Wheat Gluten is a natural and very effective raising agent, helping your bread fill out perfectly and evenly, giving it more volume. It can be especially helpful for baking bread made with whole grain flours and coarse cereals. Vital Wheat Gluten can ensure recipes that require fruit, nuts and seeds, chocolate chips etc stay firmly held together and a good binder too! Brilliant for binding Vegan Meatballs, Burgers, Tofu etc. To make Seitan: Mix Vital Wheat Gluten with spices and add water to make a dough. When the gluten dough is cooked either by steaming, baked or boiled it becomes chewy with a meat style texture! See the range of sizes online and in store today! We sell in bulk so perfect for cafes, restaurants and keen cooks alike!
Healthy Halloween Hints & TipsBy Mac Awais - 05/10/2018Happy Halloween! Welcome to October,The air is slowly cooling, leaves are falling from the trees, the outdoors become covered in deep colours of orange, red and brown, the distinct aroma of bonfires tickle our nostrils, our favourite fruits and vegetables come into season and probably the most well known event October is known for...Halloween!Halloween has been a favourite annual event for decades, beginning from Celtic Harvest Festivals.Today we celebrate Halloween in various ways, the most common would be a big party, dressing up in comedic and spooky costumes, carving pumpkins, knocking on your neighbours door for candy, the traditional 'Trick or Treat'With this in mind we thought we would share Healthy Hints & Tips for an alternative Halloween. Maybe you want to reduce added sugar from your or your families diet? Or simply to try some new exciting foods?1. Seeds - Pumpkin,Sunflower,Black Sesame seedsSeeds are easy to nibble, savoury to taste and black sesame seeds give a spooky look to compliment the theme. You could roast seeds with a splash of Soy or Tamari sauce, Salt and Pepper, spices like Paprika, Chilli flakesRich in fibre, essential fats, minerals for overall health.2. Fruit - Dried Dates, Apricots, Banana, Figs, Cranberries, RaisinsDried fruit contains sweet natural sugars, great for a natural energy boost and appealing to all ages! No added sugar, rich in fibre, Iron and Vitamin C!3. Nuts - Peanuts, Brazil, Macadamia, Pecans, Cashews We understand that Nuts may be a NO GO when it comes to children's snacks. However for those who may choose to eat Nuts, they are power packed with protein, essential fats, minerals, help you feel satisfied without feeling the need to eat more. Rich and creamy to taste, also Nut Butters e.g. Peanut butter, Almond Butter, Cashew butter are lovely to dip carrot sticks in or spread on a cracker, bread sticks etc.4. Dairy Free Chocolate/SweetsFor a tasty treat, brands like Moo Free cater for those who are allergic or choose to avoid Dairy, Soya, Gluten. We sell Mini Moo Bars, perfect for a little snack for the sweet tooths out there!Gelatine Free Gummy Sweets - Sour fruits or Cola we sell packets of Vegan sweets that can be shared5. Fruit and Nut BarsBrands such as 'Nakd, Beond Organic,Trek, Cliff, Meridian'Make healthy snack bars that give you on the go energy, they may be small but they pack a punch of slow release energy! 6. Dips and ChipsWe stock a wide range of Gluten free, Vegan Crisps and Dips. So many yummy flavours of crisps made from Lentils, Quinoa, Hummus, Corn instead of the considered unhealthier high fat potato chips.No added sugar dips and relishes to tantalise your taste buds!We hope this helps and have a happy and safe Halloween!All products listed are available online and in our NEW Ramsgate Store!WholeFood Earth22, Leigh RoadHaine Industrial Estate4032277001622RamsgateCT12 5EU
What Really Goes Into a Bag of Chickpeas... When you pick up a bag of organic lentils or a pack of almonds from Whole Food Earth brand, it's easy to assume the journey from farm to cupboard is straightforward. In reality, every product passes through layers of checks, certifications, and careful handling long before it reaches your kitchen. Quality isn't something you can taste in a single bite — it's built into every step of how a product is sourced, stored, and packed. We sat down with Isaac from our Quality team at Wholefood Earth to talk supplier checks, allergen control, traceability, and the small details that make a big difference in the food you bring home. We ask the questions customers often wonder but rarely get answered: How do we verify organic? What does SALSA certification actually mean? And how do we make sure your nuts, grains, and pulses arrive at their best? 1. Most people think food quality is just about “checking dates.” What is the one thing about your job that would most surprise our customers? Isaac: Most people assume food quality is mainly about checking expiry dates, but that’s actually a very small part of the job. A large part of what we do happens before a product even enters production. We verify supplier documentation, certificates of analysis, organic certification, and batch traceability to ensure the product meets our standards before it is approved. We also visually inspect incoming goods and maintain strict hygiene and cleaning verification within our packing environment.So the biggest surprise for many people is that quality control is not just about checking the final product — it’s about building systems that prevent problems in the first place. 2. We are SALSA certified. In plain English, what does that actually mean for the bag of chickpeas sitting in a customer's cupboard? SALSA is a recognised UK food safety certification designed for smaller food producers.For a customer, it means that the chickpeas in their cupboard were packed in a facility that follows strict food safety procedures. These include hygiene standards, allergen control, traceability systems, supplier verification, pest control, and documented quality checks. The certification also involves an independent audit, so our procedures are regularly assessed to ensure we are meeting recognised food safety standards. 3. Can you walk us through the “journey” of a product—from the moment a shipment arrives at our warehouse to when it’s sealed in our branded packaging? When a shipment arrives, it first goes through a goods-in inspection. We check the delivery documentation, verify batch numbers, and visually inspect the pallets and packaging to make sure everything arrived in good condition.Once approved, the product is entered into our traceability system and stored appropriately. When a product goes into production, it is transferred to the packing area where staff follow strict hygiene procedures, including protective clothing and allergen controls. The product is then weighed and packed using our packing machines or manual stations, sealed, labelled, and assigned a batch code. That batch code means every finished bag can be traced back to the original supplier batch. 4. What are the specific "red flags" you look for when inspecting a new batch of organic nuts or grains? We look for anything unusual compared to the expected appearance and smell of the product. Some examples include insect activity, excessive dust, damaged packaging, unusual odours, or colour changes.We also review documentation from the supplier, including organic certification and testing results for things like pesticides, heavy metals, or mycotoxins. If something doesn’t look right or paperwork is incomplete, the batch is placed on hold until it’s fully verified. 5. How do we handle Allergen Control? For a customer with a nut allergy, what steps do we take to ensure there is no cross-contamination? Allergen control is one of the most important parts of food safety. At Wholefood Earth we manage allergens through a combination of segregation, production scheduling, and cleaning procedures. Products containing allergens are clearly identified and handled with dedicated scoops and equipment where possible. Production runs are scheduled carefully and equipment is thoroughly cleaned between different products. Staff are trained to recognise allergen risks and follow strict procedures when handling ingredients. Because we pack a wide range of products in the same facility, we are transparent on our labels so customers are aware that allergens may be present in the environment. 6. Organic food is grown without synthetic pesticides, but how do we verify that our suppliers are sticking to those standards? We only work with suppliers who are certified by recognised organic certification bodies. Organic certification applies to the entire supply chain—from the farmer to the final packer. Farmers, processors, traders, and packers must all be certified by recognised organic control bodies and are audited regularly.Each organic batch we receive is accompanied by certification and traceability documentation confirming its organic status throughout the supply chain. These documents are reviewed as part of our supplier approval and intake checks before the product is accepted into our system. Many products are also tested during the supply chain for things like pesticide residues, mycotoxins, heavy metals, and microbiological safety. At Wholefood Earth we verify this documentation as part of our due diligence when approving suppliers and accepting goods into our facility. In simple terms, organic integrity is maintained through a combination of certification, traceability, and risk-based verification throughout the supply chain. 7. We talk a lot about 'Clean Label' food. How do you ensure that what is on the ingredients list is 100% of what is in the bag? Most of our products are single ingredients like nuts, grains, pulses, and seeds, so the ingredient list is naturally very simple. We ensure the accuracy of the label through supplier specifications, batch traceability, and production controls. During packing we verify the correct product and label are being used together. Because every finished product is linked to a specific supplier batch, we always know exactly where the ingredient came from and how it was handled. 8. What is 'Food Fraud,' and how does our traceability system protect our customers from it? Food fraud refers to the deliberate substitution, dilution, or misrepresentation of food products—for example selling a lower-quality ingredient as a premium one.To protect against this, we operate a traceability system that tracks products from supplier to finished pack. We also carefully approve suppliers and review documentation and testing results. This makes it very difficult for fraudulent ingredients to enter the supply chain. At the same time, many of the foods we sell are natural agricultural products that come to us with minimal processing. This means that sometimes, depending on the weather or harvest conditions, a crop may vary slightly in appearance or size from year to year. That’s simply part of working with real food from nature — and it’s very different from fraud. Our role is to ensure that what is in the bagis exactly what it says it is. 9. What is your stance on the 'Best Before' vs 'Use By' debate? How do you test to ensure our products stay at peak quality for as long as possible? “Use By” dates relate to food safety and are used for highly perishable foods such as fresh meat. “Best Before” dates, which most of our products use, relate to quality rather than safety. Dried foods such as grains, beans, and nuts can remain safe for much longer if stored properly, but flavour, texture, or nutritional quality may slowly decline over time.We base our shelf life on supplier data, product characteristics, and industry standards to ensure customers receive the product at its best.Shelf life can also be supported by laboratory analysis and organoleptic (sensory) testing, where products are assessed over time for taste, texture, and overall quality. This helps ensure products remain enjoyable for as long as possible while also helping to avoid unnecessary food waste. 10. What is your favourite Whole Food Earth product, and—given your technical knowledge— why do you trust it for your own kitchen? One of my favourites is our organic lentils. They’re a great example of what we do best: simple, high-quality ingredients with full traceability and minimal processing.Because I see the controls behind the scenes—from supplier verification to packing procedures—know exactly how carefully these products are handled. Lentils are also such a nutritionally well-rounded product (pun intended). They’re packed with protein and fibre, incredibly versatile in the kitchen, and you can make everything from soups and curries to salads and veggie burgers with them. They’re also one of those wonderfully simple foods that store extremely well when kept dry, so they’re always a reliable staple to have in the cupboard. 11. If you could give our customers one tip for storing their whole foods at home to keep them fresh, what would it be? The best tip is to keep dried foods cool, dry, and sealed in airtight containers.This helps prevent moisture, insects, and oxidation from affecting the product. For nuts and seeds in particular, storing them in airtight containers—and even in the fridge if you buy them in bulk—can help preserve their freshness and flavour.Fun fact: prunes are one exception many people don’t realise. Once opened, they are best stored in the fridge. Because they still contain natural moisture, refrigeration helps slow spoilage and keeps them fresher for longer.
























