Ajvar

There is nothing quite as disappointing as opening a jar of red pepper dip only to find a watery, highly acidic puree bulked out with cheap fillers, artificial preservatives, and hidden refined sugars. We believe that Ajvar—the incredible, highly prized roasted pepper and eggplant spread of the Balkans—should always taste exactly as it was traditionally made: deeply smoky, rich, and intensely flavourful.

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6 products

The Premium Ajvar Collection: Smoky, Authentic, and Deeply Savoury

Our Premium Ajvar Collection steps entirely away from mass-produced commercial condiments. We have sourced an uncompromised range of authentic spreads crafted from slowly roasted vegetables, designed to bring genuine, artisanal Mediterranean and Balkan warmth to your everyday meals and weekend entertaining.

The Ultimate Versatile Savoury Spread

Whether you are looking to elevate a simple lunchtime sandwich, build the ultimate charcuterie board, or add incredible depth to your slow-cooked stews, we have the exact authentic spread your pantry needs.

  • Authentic Roasted Flavour: The absolute secret to brilliant Ajvar is patience. Our spreads are made from premium red bell peppers and eggplants that are slowly fire-roasted to unlock their deep, naturally sweet, and signature smoky profile before being gently blended with pure oil and garlic.

  • Mild & Piquant Varieties: We stock the perfect heat level for every palate. Choose our perfectly sweet and mild Ajvar for a versatile, family-friendly everyday staple, or opt for our piquant (spicy) variety to add a brilliant, fiery kick to your grilled meats and roasted vegetables.

  • Incredible Kitchen Versatility: This is far more than just a dip for crusty bread. Ajvar is a genuine culinary secret weapon. Use it as a rich, instant sauce base for weeknight pasta, fold it into your morning scrambled eggs, spread it thickly on gourmet burgers, or serve it exactly as intended alongside grilled meats and kebabs.

  • 100% Pure & Uncompromised: We step completely away from artificial processing. Our Ajvar is crafted using only whole, natural ingredients, completely free from the cheap starches, heavy syrups, and synthetic flavourings that plague standard supermarket dips.

Elevate Your Everyday Meals

Do not settle for bland, heavily processed dips that add absolutely nothing to your plate. Stock your cupboards with our authentic Premium Ajvar, and discover the absolute easiest way to inject incredible, smoky depth and genuine vegetable nutrition into your daily routine.

*special discount applies automatically to products from our brands: Whole Food Earth, RAWGORILLA, Wild Elephant, Serious Grains. Stock & Bite and Stock & Prep products are not eligible for a discount.


Free delivery on orders value £35

Orders value £35 or more delivered to Mainland UK qualify for free shipping.

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🇬🇧 UK Mainland DeliveryFree Standard Delivery on all orders over £35.
Free Premium Next-Day on orders over £70.
Club Members: Free delivery on orders over £50.
Next-day delivery applies to working days only (Monday - Friday), excludes weekends and bank holidays. Orders placed before 1pm dispatched same day.
🇮🇪 Northern Ireland & Remote AreasShipping rates are calculated at checkout based on your specific location. Highlands, Islands and Channel Islands may incur additional shipping charges. We dispatch within 1-2 business days.
🇪🇺 European & InternationalEU Delivery from just £7.00. Weight based pricing - final costs calculated at checkout based on parcel weight and destination. We ship to all EU countries and selected international destinations.

🇬🇧 UK
Trading NameWholefood Earth
Registered NameWholefood Earth Ltd
Registration No.09650943
VAT No.GB 227645691
Registered inEngland & Wales
Registered Address / Business Address59-63 Hopes Lane, Ramsgate CT12 6UW, Kent, United Kingdom
🇪🇺 Europe
Trading NameWholefood Earth
Registered NameWholefood Earth Europe d.o.o.
Registration No.9450327000
VAT No.SI70465355
Registered inSlovenia
Registered AddressKamniska Ulica 4a, 2000, Maribor, Slovenia
Business AddressZgornje Hoče 7, 2311 Hoče, Slovenia

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